How much does MarketMuse cost?
- Free plan
- Yes
In your favor
- Free plan. Free plan: 1 user, 10 queries/month, limited applications, no site inventory, tracked topics, content briefs or strategy documents. Export for saved writing only.
Watch out for
- No refunds on a long commitment. All fees non-refundable, no refund for unused term.
How you buy and get started
- Sign up
- Free trial signup link at app.marketmuse.com/welcome "[Start my free trial](https://app.marketmuse.com/welcome)"
- Setup
- Not stated
- When sales steps in
- Not stated
- Support
- Knowledge base / documentation "[Knowledge Base](https://help.marketmuse.com/)"
- Support
- Email support "You can also contact us by mail at support@marketmuse.com"
What MarketMuse does
MarketMuse analyzes a site's content inventory and competitor content to recommend what to write, how much, and what to update, using topic modeling and personalized difficulty metrics. It offers content briefs, strategy documents and an Optimize application with a generative AI component, and is now part of Siteimprove.
- Good for
- Brands, publishers and agencies, including SEOs, content strategists, editors, writers and content managers who want data-driven content planning and optimization.
- Channels
- Web app, Book a demo
- Main product
- MarketMuse content strategy and optimization platform (inventory, content briefs, strategy documents, Optimize)
- Also includes
- Site content inventory, Tracked topics, Content briefs (up to 9 brief types), Content strategy documents, Topic Navigator, Keywords, SERP x-ray & SERP Heatmap
- Connects to
- ChatGPT
- Public API
- Not stated
- MCP server
- Not stated
- Custom brand voice trainingNot stated
- SEO scoring and optimization
Get recommendations on how to optimize based on structure, expertise, editorial integrity, and depth.
- Long-form article generationNot stated
- Copywriting templates libraryNot stated
- Team workspace and collaboration
Assign content to different members of your team, track the progress, store the writing, track due dates add n
- CMS publishing integrationsNot stated
- API accessNot stated
- Multilingual content supportNot stated
- Plagiarism and AI detectionNot stated
- SSO and enterprise securityNot stated
The same 10 checks appear on every tool in AI writing assistants. Each tick quotes the vendor's own site.
Security and your data
| Question | Their answer | Where it says so |
|---|---|---|
| Trains AI on your data? | Not stated | |
| HIPAA (signs a BAA) | Not stated | |
| SOC 2 | Not stated | |
| GDPR | GDPR compliant | "As a US business selling software to worldwide companies, we are proud to be both DPA and GDPR compliant."privacy |
| CCPA | Not stated | |
| PCI | Not stated | |
| ISO 27001 | Not stated | |
| Single sign-on | Not stated | |
| Trust center | Not stated |
Security answers are the vendor's own claims, quoted. We don't audit them.
Every plan
| Plan | Monthly | Billed yearly | Included | Over the allowance | Where it says so |
|---|---|---|---|---|---|
| Free | – | – | 10 queries/month1 user | – | "**10** queries/month" |
| Optimize | – | – | 100 tracked topics1 user, 5 Content Briefs/month, 1 Strategy Doc/month, 100 qu | – | "**100** tracked topics" |
| Research | – | – | 1000 tracked topics3 users, 10 Content Briefs/month, 3 Strategy Docs/month, unl | – | "**1000** tracked topics" |
| Strategy | – | – | 10000 tracked topics5 users, 20 Content Briefs/month, 5 Strategy Docs/month, unl | – | "**10K** tracked topics" |
Free plan: Free plan: 1 user, 10 queries/month, limited applications, no site inventory, tracked topics, content briefs or strategy documents. Export for saved writing only.
MarketMuse price history
No price changes on MarketMuse's pricing page since 2023Q1, across 9 archived reads.
From archived copies of the pricing page in the Internet Archive, one per quarter, in USD.
Fine print
- Billing increment
- Not stated
- Billed beyond usage
- Not stated
- Contract
- Default subscription term is one month, fees prepaid, unless the Order states otherwise. "Unless the Order states otherwise, the Subscription Term is one (1) month. All fees are prepaid for the Subscription Term."
- Refunds
- All fees non-refundable, no refund for unused term. "All fees are non-refundable, and Customer is not entitled to any refund or credit for the unused portion of the term."
- Auto renew
- Auto-renews for successive periods equal to the expiring term unless cancelled. "The subscription automatically renews for successive periods equal to the then-expiring Subscription Term unless cancelled or terminated in accordance with this Section 4."
- Price change notice
- Not stated
"Not stated" means we read their pricing page and terms and they don't say.
About the company
- Legal name
- MarketMuse, Inc. (now part of Siteimprove)
- Address
- 77 Sleeper St. One Seaport Square, Boston, MA 02210
- Online since
- Mar 12, 2008 Domain registration date
- Founder
- Aki Balogh (founder); Jeff Coyle (co-founder)
- Funding
- Acquired by Siteimprove, Oct 2024 "Siteimprove’s acquisition of MarketMuse streamlines the content process from ideation to publication"
- Customers
- "Trusted by content teams" their claim
MarketMuse alternatives
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Anyword$39 /mochecked Oct 29, 2026Reviews elsewhere
We link to reviews instead of copying ratings: those sites don't allow reuse, and we don't test products ourselves.
Questions
Is MarketMuse free?
Yes. Free plan: 1 user, 10 queries/month, limited applications, no site inventory, tracked topics, content briefs or strategy documents. Export for saved writing only.