How much does WordStream cost?
- Free plan
- Yes
In your favor
- Free plan. Free Google Ads Performance Grader, Facebook Ads Grader and Keyword Tool (free tools, not a plan)
How you buy and get started
- Sign up
- Not stated
- Setup
- Not stated
- When sales steps in
- Not stated
- Support
- Free consultation with an expert "Book your free consultation today to unlock:"
What WordStream does
WordStream is part of LocaliQ and the USA TODAY NETWORK. It provides free ad performance graders, a keyword tool and marketing content, and sells managed services (search, display, video and social ads, SEO, listings) through a demo and consultation process.
- Good for
- Small businesses and agencies that want a free Google Ads or Facebook Ads audit or managed marketing services.
- Channels
- Google Ads, Facebook Ads, YouTube, OTT, Social media, Display
- Main product
- Free Google Ads Performance Grader and managed digital marketing services from LocaliQ
- Also includes
- Free Google Ads Performance Grader, Free Facebook Ads Performance Grader, Free Keyword Tool, Free Website Grader, ROAS Calculator, Search Ads
- Public API
- Not stated
- MCP server
- Not stated
- AI image ad generationNot stated
- AI video ad generationNot stated
- Headline and ad copyNot stated
- Google Ads integration
Make the most of your budget and drive more leads with innovative automation to optimize your ads on Google an
- Meta Ads integrationNot stated
- Creative performance scoringNot stated
- Automated campaign optimization
Get better results from your budget with XMO technology that adjusts spend between channels based on real-time
- Brand kit and templatesNot stated
The same 8 checks appear on every tool in AI advertising tools. Each tick quotes the vendor's own site.
Security and your data
| Question | Their answer | Where it says so |
|---|---|---|
| Trains AI on your data? | Not stated | |
| HIPAA (signs a BAA) | Not stated | |
| SOC 2 | Not stated | |
| GDPR | Not stated | |
| CCPA | Not stated | |
| PCI | Not stated | |
| ISO 27001 | Not stated | |
| Single sign-on | Not stated | |
| Trust center | Not stated |
Security answers are the vendor's own claims, quoted. We don't audit them.
Every plan
No prices are published on WordStream's pricing page.
Free plan: Free Google Ads Performance Grader, Facebook Ads Grader and Keyword Tool (free tools, not a plan)
Fine print
- Billing increment
- Not stated
- Billed beyond usage
- Not stated
- Contract
- Not stated
- Refunds
- Not stated
- Auto renew
- Not stated
- Price change notice
- Not stated
"Not stated" means we read their pricing page and terms and they don't say.
About the company
- Legal name
- USA TODAY Co, Inc.
- Online since
- Jun 1, 2003 Domain registration date
- Customers
- "512K+ businesses served" their claim
- Backing
- "Part of the USA TODAY NETWORK" their words
WordStream alternatives
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Marpipe$199 /moFree plan · checked Oct 29, 2026
Optmyzr$209 /mochecked Oct 29, 2026Reviews elsewhere
We link to reviews instead of copying ratings: those sites don't allow reuse, and we don't test products ourselves.
Questions
Is WordStream free?
Yes. Free Google Ads Performance Grader, Facebook Ads Grader and Keyword Tool (free tools, not a plan)
