How much does Formula Bot cost?
- Free plan
- Yes
- Enterprise
- Contact sales
In your favor
- Free plan. Free plan with 10 chat messages/mo, 50 AI credits/mo, 1 connected data source and 1 AI dashboard. Chats and files inactive for 60 days are deleted.
- Refunds offered. Refund within 30 calendar days of the latest payment if fewer than 50 billable messages or requests used since
- Notice before price changes. Fees may change with notice as required by law or as described in the subscription flow
Watch out for
- Going over the Pro allowance costs $0.01 per credit. Included: 3000 credits.
How you buy and get started
- Sign up
- Self-serve signup, no credit card for free plan "Free plan, no credit card. Bring a spreadsheet or connect a source."
- Setup
- Enterprise ready the same day; connects to existing sources "Better Analyst connects to the sources you already use and is ready the same day."
- When sales steps in
- Enterprise needed for SSO, SCIM, audit export, more than 50 people, or custom limits "Add people up to 50; beyond that, Enterprise."
- Support
- Dedicated support with named contact and SLA on Enterprise "A named contact and a support SLA, plus a DPA, security review, invoicing and purchase orders."
- Support
- Email support "Contact hello@betteranalyst.com from the email address associated with your account."
What Formula Bot does
Users upload files or connect sources such as Google Sheets, BigQuery, Snowflake and Google Analytics, then chat to get analyses, charts, dashboards, data flows and alerts. Pricing is Free, Pro, Team and a custom Enterprise plan.
- Good for
- Individuals, small businesses, agencies and growing teams that want analyst-style work on their data without SQL, Python or a data team.
- Channels
- Web app, Slack, Excel & Google Sheets add-ons, ChatGPT plugin, Embedded chat
- Main product
- AI data analyst chat with dashboards, Data Flows, alerts and scheduled reports
- Also includes
- Conversational data analysis with charts, AI dashboards, Alerts, Scheduled tasks and reports, Data Flows to Google Sheets or warehouse, Slack agent
- Connects to
- Google Analytics, Google Search Console, Google Ads, Tableau, Power BI, Airtable, HubSpot, Google Sheets, Google Drive, Dropbox, OneDrive, SharePoint
- Public API
- Not stated
- MCP server
- Not stated
- Natural-language formula generation
[Google Sheets Formula Generator](/google-sheets-formula-generator)
- Works in Excel
The same rules apply in the Excel & Google Sheets add-ons and the ChatGPT plugin.
- Works in Google Sheets
The same rules apply in the Excel & Google Sheets add-ons and the ChatGPT plugin.
- AI data analysis and charts
Use plain English to explore a dataset, get a written analysis with a chart, and follow up to understand what
- AI functions inside cellsNot stated
- Automated data cleaning
Data Flows pull fresh data from the source, replay the same cleaning and joins, and write the result to Google
- Live data connectors
Upload Excel, CSV, TSV, and PDF files, or connect Google Analytics, Google Search Console, Google Ads, Tableau
- Team workspaces and sharing
Shared workspace and Projects
The same 8 checks appear on every tool in AI spreadsheet tools. Each tick quotes the vendor's own site.
Security and your data
| Question | Their answer | Where it says so |
|---|---|---|
| Trains AI on your data? | no | "Your data never trains AI models"home |
| HIPAA (signs a BAA) | Not stated | |
| SOC 2 | Not stated | |
| GDPR | Not stated | |
| CCPA | Not stated | |
| PCI | Not stated | |
| ISO 27001 | Not stated | |
| Single sign-on | Enterprise | "SSO, SCIM and audit export are on Enterprise, on a custom annual contract."home |
| Trust center | Not stated |
Security answers are the vendor's own claims, quoted. We don't audit them.
Every plan
| Plan | Monthly | Billed yearly | Included | Over the allowance | Where it says so |
|---|---|---|---|---|---|
| Free | $0 | – | 50 credits10 chat messages/mo, 1 data source, 1 AI dashboard | – | "Free$0" |
| Pro/mo | – | $20per month | 3000 credits | $0.01/credit | "$20/moSave 33% Billed $240 yearly" |
| Team/mo | $149 | $119per month | 10000 credits5 people included, $12/mo per extra person, up to 50 people | $0.01/credit | "$119/moSave 20% Billed $1,428 yearly" "$149/mo, or $119/mo billed annually: 5 people included, $15/mo per extra person" |
| Enterprise | Quote | – | – | – | "Custom Annual contract, sized to your team" |
Free plan: Free plan with 10 chat messages/mo, 50 AI credits/mo, 1 connected data source and 1 AI dashboard. Chats and files inactive for 60 days are deleted.
Fine print
- Billing increment
- Not stated
- Billed beyond usage
- Top-ups at $10 per 1,000 AI credits; embedded messages beyond the included 1,000 are $50 per 1,000 on Team. When credits "Run out? Chat keeps working. Bulk jobs pause until next month, or top up at $10 per 1,000 AI credits on paid plans."
- Contract
- Enterprise is a custom annual contract; Pro and Team can be cancelled anytime "Cancel anytime, or pause a monthly plan."
- Refunds
- Refund within 30 calendar days of the latest payment if fewer than 50 billable messages or requests used since "Better Analyst offers refunds for monthly and annual subscriptions when the request is made within 30 calendar days of the most recent payment and the account has used fewer than 5"
- Auto renew
- Not stated
- Price change notice
- Fees may change with notice as required by law or as described in the subscription flow "We may change fees with notice as required by law or as described in your subscription flow."
"Not stated" means we read their pricing page and terms and they don't say.
About the company
- Legal name
- Datasetmatch LLC
- Address
- 3564 Avalon Park E Blvd Ste 1-A736, Orlando, FL 32828
- Online since
- Jun 22, 2015 Domain registration date
- Customers
- "Trusted by analysts, marketers and agencies" their claim
Formula Bot alternatives
Gemini in Google Sheets$10 /mochecked Oct 29, 2026
Numerous.ai$10 /mochecked Oct 29, 2026
SheetAI$24.17 /moFree plan · checked Oct 29, 2026
Coefficient$49 /moFree plan · checked Oct 29, 2026
Powerdrill Bloom$13.27 /moFree plan · checked Oct 29, 2026
Quadratic$18 /moFree plan · checked Oct 29, 2026Reviews elsewhere
We link to reviews instead of copying ratings: those sites don't allow reuse, and we don't test products ourselves.
Questions
Is Formula Bot free?
Yes. Free plan with 10 chat messages/mo, 50 AI credits/mo, 1 connected data source and 1 AI dashboard. Chats and files inactive for 60 days are deleted. Paid plans start at $149/month.
How much does Formula Bot cost?
Paid plans start at $20 per month billed yearly, or $149 billed monthly.
Does Formula Bot train AI on your data?
No, according to Formula Bot: "Your data never trains AI models"
