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Formula Bot pricing

Better Analyst (formerly Formula Bot) is an AI data analyst app that turns plain-English questions on connected data into charts, dashboards, scheduled reports and alerts.

AI spreadsheet toolsFree planSelf-serve + sales
Visit Formula BotPrices checked Oct 29, 2026

How much does Formula Bot cost?

Paid plans start at $20/mo billed yearly or $149/mo billed monthly
Free plan
Yes
Enterprise
Contact sales
Read from www.formulabot.com/ on Oct 29, 2026. Price changed? Tell usSee the line each price came from

In your favor

  • Free plan. Free plan with 10 chat messages/mo, 50 AI credits/mo, 1 connected data source and 1 AI dashboard. Chats and files inactive for 60 days are deleted.
  • Refunds offered. Refund within 30 calendar days of the latest payment if fewer than 50 billable messages or requests used since
  • Notice before price changes. Fees may change with notice as required by law or as described in the subscription flow

Watch out for

  • Going over the Pro allowance costs $0.01 per credit. Included: 3000 credits.

How you buy and get started

Self-serve + salesButtons on their site: Try free, Start analyzing for free, Choose Pro, Choose Team
Sign up
Self-serve signup, no credit card for free plan
"Free plan, no credit card. Bring a spreadsheet or connect a source."
Setup
Enterprise ready the same day; connects to existing sources
"Better Analyst connects to the sources you already use and is ready the same day."
When sales steps in
Enterprise needed for SSO, SCIM, audit export, more than 50 people, or custom limits
"Add people up to 50; beyond that, Enterprise."
Support
Dedicated support with named contact and SLA on Enterprise
"A named contact and a support SLA, plus a DPA, security review, invoicing and purchase orders."
Support
Email support
"Contact hello@betteranalyst.com from the email address associated with your account."

What Formula Bot does

Users upload files or connect sources such as Google Sheets, BigQuery, Snowflake and Google Analytics, then chat to get analyses, charts, dashboards, data flows and alerts. Pricing is Free, Pro, Team and a custom Enterprise plan.

Good for
Individuals, small businesses, agencies and growing teams that want analyst-style work on their data without SQL, Python or a data team.
Channels
Web app, Slack, Excel & Google Sheets add-ons, ChatGPT plugin, Embedded chat
Main product
AI data analyst chat with dashboards, Data Flows, alerts and scheduled reports
Also includes
Conversational data analysis with charts, AI dashboards, Alerts, Scheduled tasks and reports, Data Flows to Google Sheets or warehouse, Slack agent
Connects to
Google Analytics, Google Search Console, Google Ads, Tableau, Power BI, Airtable, HubSpot, Google Sheets, Google Drive, Dropbox, OneDrive, SharePoint
Public API
Not stated
MCP server
Not stated
  • Natural-language formula generation[Google Sheets Formula Generator](/google-sheets-formula-generator)
  • Works in ExcelThe same rules apply in the Excel & Google Sheets add-ons and the ChatGPT plugin.
  • Works in Google SheetsThe same rules apply in the Excel & Google Sheets add-ons and the ChatGPT plugin.
  • AI data analysis and chartsUse plain English to explore a dataset, get a written analysis with a chart, and follow up to understand what
  • AI functions inside cellsNot stated
  • Automated data cleaningData Flows pull fresh data from the source, replay the same cleaning and joins, and write the result to Google
  • Live data connectorsUpload Excel, CSV, TSV, and PDF files, or connect Google Analytics, Google Search Console, Google Ads, Tableau
  • Team workspaces and sharingShared workspace and Projects

The same 8 checks appear on every tool in AI spreadsheet tools. Each tick quotes the vendor's own site.

Security and your data

QuestionTheir answerWhere it says so
Trains AI on your data?no"Your data never trains AI models"home
HIPAA (signs a BAA)Not stated
SOC 2Not stated
GDPRNot stated
CCPANot stated
PCINot stated
ISO 27001Not stated
Single sign-onEnterprise"SSO, SCIM and audit export are on Enterprise, on a custom annual contract."home
Trust centerNot stated

Security answers are the vendor's own claims, quoted. We don't audit them.

Every plan

PlanMonthlyBilled yearlyIncludedOver the allowanceWhere it says so
Free $0 – 50 credits10 chat messages/mo, 1 data source, 1 AI dashboard – "Free$0"
Pro/mo – $20per month 3000 credits $0.01/credit "$20/moSave 33% Billed $240 yearly"
Team/mo $149 $119per month 10000 credits5 people included, $12/mo per extra person, up to 50 people $0.01/credit "$119/moSave 20% Billed $1,428 yearly" "$149/mo, or $119/mo billed annually: 5 people included, $15/mo per extra person"
Enterprise Quote – – – "Custom Annual contract, sized to your team"

Free plan: Free plan with 10 chat messages/mo, 50 AI credits/mo, 1 connected data source and 1 AI dashboard. Chats and files inactive for 60 days are deleted.

Fine print

Billing increment
Not stated
Billed beyond usage
Top-ups at $10 per 1,000 AI credits; embedded messages beyond the included 1,000 are $50 per 1,000 on Team. When credits
"Run out? Chat keeps working. Bulk jobs pause until next month, or top up at $10 per 1,000 AI credits on paid plans."
Contract
Enterprise is a custom annual contract; Pro and Team can be cancelled anytime
"Cancel anytime, or pause a monthly plan."
Refunds
Refund within 30 calendar days of the latest payment if fewer than 50 billable messages or requests used since
"Better Analyst offers refunds for monthly and annual subscriptions when the request is made within 30 calendar days of the most recent payment and the account has used fewer than 5"
Auto renew
Not stated
Price change notice
Fees may change with notice as required by law or as described in the subscription flow
"We may change fees with notice as required by law or as described in your subscription flow."

"Not stated" means we read their pricing page and terms and they don't say.

About the company

Legal name
Datasetmatch LLC
Address
3564 Avalon Park E Blvd Ste 1-A736, Orlando, FL 32828
Online since
Jun 22, 2015
Domain registration date
Customers
"Trusted by analysts, marketers and agencies"
their claim

Formula Bot alternatives

Reviews elsewhere

We link to reviews instead of copying ratings: those sites don't allow reuse, and we don't test products ourselves.

Questions

Is Formula Bot free?

Yes. Free plan with 10 chat messages/mo, 50 AI credits/mo, 1 connected data source and 1 AI dashboard. Chats and files inactive for 60 days are deleted. Paid plans start at $149/month.

How much does Formula Bot cost?

Paid plans start at $20 per month billed yearly, or $149 billed monthly.

Does Formula Bot train AI on your data?

No, according to Formula Bot: "Your data never trains AI models"