Looker pricing

Looker is Google Cloud's BI platform with a LookML semantic layer, Gemini-powered conversational analytics, and embedded analytics.

AI data analytics toolsPriced per 1m input data tokensSales-led

Visit LookerPrices checked Oct 29, 2026

How much does Looker cost?

Usage price from $3/1m input data tokens

Free plan: Not stated
Usage price: $3/1m input data tokens
Enterprise: Contact sales

Read from cloud.google.com/looker/pricing on Oct 29, 2026. Price changed? Tell usSee the line each price came from

In your favor

Notice before price changes. At least 90 days notice before Conversational Analytics billing and quota enforcement begin

Watch out for

Extra usage is billed. Google may invoice in arrears for usage above the subscription
Going over the Conversational Analytics input data tokens (overage) allowance costs $3 to $3 per 1m input data tokens. Included: 0 .

How you buy and get started

Sales-ledButtons on their site: Try it free, Request demo, Contact sales

Sign up: Not stated
Setup: Not stated
When sales steps in: All platform editions are priced via sales
Support: Developer Users get access to Support; Standard and Viewer Users do not

What Looker does

Looker sits above a cloud data warehouse, defines business metrics once in LookML, and uses them for dashboards, natural-language questions, MCP-connected agents, and embedded apps. It is sold as annual platform editions plus per-user licenses, with prices quoted by sales.

Good for: Organizations that want governed BI and AI-driven analytics on a modeled semantic layer, and teams embedding analytics in customer-facing applications.
Channels: Web app, Embedded iframe and SDKs, Looker API, MCP server, Google Sheets (Connected Sheets)
Main product: Looker (Google Cloud core)
Also includes: Universal semantic layer (LookML), Conversational Analytics powered by Gemini, Dashboard Agents, Dashboards, Looks, Explore, SQL Runner, scheduling, Embedded analytics via iframe and SDKs, Looker APIs and Conversational Analytics API
Connects to: BigQuery, Google Sheets, Google Analytics, Google Marketing Platform, Google Workspace, Google Cloud IAM
Public API: Yes
MCP server: Yes

Natural language questionsany business user can move from a natural-language question to an automated decision in seconds
Text-to-SQL generationThe API call or SQL query generated to retrieve data
Data warehouse connectorsLooker [semantic layer](https://cloud.google.com/looker-modeling) sits directly above your cloud data warehous
Semantic layer / metricstranslating complex SQL into governed business metrics once in LookML
Automatic chart generationusers can use natural language to build visualizations
CSV/Excel file uploadBlend [ad hoc CSVs and local files](https://docs.cloud.google.com/looker/docs/exploring-self-service) alongsid
Embedded analytics[Embedded analytics](https://cloud.google.com/looker-embedded) transforms raw data into deeply integrated, rev
SSO and access controlsProvision instances in minutes with Google Cloud [IAM](https://cloud.google.com/security/products/iam) single

The same 8 checks appear on every tool in AI data analytics tools. Each tick quotes the vendor's own site.

Security and your data

Question	Their answer	Where it says so
Trains AI on your data?	Not stated
HIPAA (signs a BAA)	Not stated
SOC 2	Not stated
GDPR	GDPR compliance commitment stated for Google Cloud	"We’re committed to transparency, compliance with regulations like the GDPR, and privacy best practices."privacy
CCPA	Not stated
PCI	Not stated
ISO 27001	Not stated
Single sign-on	Google Cloud IAM single sign-on	"Provision instances in minutes with Google Cloud [IAM](https://cloud.google.com/security/products/iam) single sign-on"home
Trust center	Not stated

Security answers are the vendor's own claims, quoted. We don't audit them.

Every plan

Plan	Monthly	Billed yearly	Included	Over the allowance	Where it says so
Conversational Analytics input data tokens (overage)per 1M tokens	$3per 1m input data tokens	–	–	$3 to $3/1m input data tokens	"Input data tokens: $3.00 per 1M tokens"
Conversational Analytics output data tokens (overage)per 1M tokens	$20per 1m output data tokens	–	–	$20 to $20/1m output data tokens	"Output data tokens: $20.00 per 1M tokens"
Standard (platform)	Quote	–	10 Standard Users (plus 2 Developer Users)Up to 1,000 query-based API calls and 1,000 administrative A	–	"\| Annual commitment \| Call sales \| Work with sales to identify a solution that works for y"
Enterprise (platform)	Quote	–	10 Standard Users (plus 2 Developer Users)Up to 100,000 query-based API calls and 10,000 administrativ	–	"\| Annual commitment \| Call sales \| Work with sales to identify a solution that works for y"
Embed (platform)	Quote	–	10 Standard Users (plus 2 Developer Users)Up to 500,000 query-based API calls and 100,000 administrati	–	"\| Annual commitment \| Call sales \| Work with sales to identify a solution that works for y"

Fine print

Billing increment: Not stated
Billed beyond usage: Google may invoice in arrears for usage above the subscription
Contract: Annual subscriptions in one, two, and three-year terms
Refunds: Not stated
Auto renew: Not stated
Price change notice: At least 90 days notice before Conversational Analytics billing and quota enforcement begin