How much does Heyflow cost?
- Free plan
- Not stated
- Free trial
- 14-day free trial, no credit card needed
- Enterprise
- Contact sales
In your favor
- Free trial. 14-day free trial, no credit card needed
- Notice before price changes. Annual increases capped at 5%, 30 days' written notice
Watch out for
- Extra usage is billed. Usage above quota is billed per unit under consumption-based pricing; otherwise funnels may be unpublished if over quota by more than 5%
- Going over the Starter allowance costs $0.24 per per lead per month. Included: 50 responses.
- Their pages disagree: customer count. "over 2,500 brands, from Fortune 500 companies to agencies and scale-up" vs "over 3,000 brands, from Fortune 500 companies to agencies and scale-up"
How you buy and get started
- Sign up
- Self-serve signup with 14-day trial, no credit card "Try Heyflow free for 14 days – no credit card needed"
- Setup
- Not stated
- When sales steps in
- Enterprise for more than 5,000 responses/month "More than 5,000 responses/month"
- Support
- Priority support on eCommerce plans, dedicated success manager on Custom "Dedicated success manager"
- Support
- Help Center and Intercom chat "Help Center"
What Heyflow does
Heyflow generates conversion funnels from a prompt, with conditional logic, payments, 50+ integrations and native A/B testing. Plans are priced by monthly responses, with add-on bundles and an Enterprise tier.
- Good for
- Marketing teams, lead generation, ecommerce, recruiting and Web2App advertisers and agencies sending paid traffic to forms and funnels.
- Channels
- Web app, Embed (web component or popup), Custom domain, MCP (Claude, ChatGPT, Cursor)
- Main product
- Funnel and multi-step form builder with AI generation
- Also includes
- AI funnel generation from a prompt, One-click AI improvements, 40+ mobile optimized blocks, Design import from screenshot or website, Conditional logic and map view, Native A/B testing (Scale)
- Connects to
- HubSpot, Salesforce, Pipedrive, Zoho CRM, HighLevel, Mailchimp, ActiveCampaign, Slack, Twilio, Calendly, Zapier, Make.com
- Public API
- Yes
- MCP server
- Yes
- AI form from prompt
Describe your product, your audience, and your goal. Heyflow builds a conversion-ready funnel based on what’s
- AI editing of existing forms
Build and edit flows directly from Claude, ChatGPT, or Cursor
- Conditional logic
Show or hide questions based on previous answers to create tailored user journeys.
- Payment collection
Powered by Stripe or Solidgate, Heyflow offers payment right inside your funnel
- Native app integrations
Cut down costs and friction with 50+ mission-critical direct integrations.
- File uploadsNot stated
- HIPAA / SOC 2 compliance
Yes. HIPAA compliance is available for health and medical use cases, alongside EU hosting, Sensitive Tag suppo
- Remove branding, custom domain
Remove Heyflow branding
The same 8 checks appear on every tool in AI form builders. Each tick quotes the vendor's own site.
Security and your data
| Question | Their answer | Where it says so |
|---|---|---|
| Trains AI on your data? | Not stated | |
| HIPAA (signs a BAA) | available | "Yes. HIPAA compliance is available for health and medical use cases"enterprise |
| SOC 2 | SOC 2 Type II | "SOC 2 Type II"security |
| GDPR | yes, data hosted in Europe | "Heyflow is fully GDPR-compliant. All data is hosted and processed exclusively in Europe."pricing |
| CCPA | Not stated | |
| PCI | Not stated | |
| ISO 27001 | ISO 27001:2022 | "ISO 27001:2022"security |
| Single sign-on | included in eCommerce Prime and Custom compliance suite | "Single-Sign-On (SSO) Included Included"pricing |
| Trust center | https://trust.heyflow.com/ | "Visit our Trust Center"home |
Security answers are the vendor's own claims, quoted. We don't audit them.
Every plan
| Plan | Monthly | Billed yearly | Included | Over the allowance | Where it says so |
|---|---|---|---|---|---|
| Starterper month | $39 | $29per month | 50 responses5 funnels, 1 seat | $0.24/per lead per month | "$39 per month" "$29 per month" |
| Growthper month | $149 | $99per month | 250 responses10 funnels, 2 seats | $0.24/per lead per month | "$149 per month" "$99 per month" |
| Prime (eCommerce)per month | $199monthly or yearly not stated | – | 25000 visitors10 quiz funnels, 4 seats | $10/per 1k visitors | "€199per month" |
| Scaleper month | $369 | $299per month | 1000 responses20 funnels, 4 seats | $0.24/per lead per month | "$369 per month" "$299 per month" |
| Enterpriseper month | Quote | – | 5000 responsesMore than 5,000 responses/month, unlimited funnels | – | "from $1,100 per month" |
| Custom (eCommerce) | Quote | – | Unlimited | – | "Talk to us" |
Fine print
- Billing increment
- Monthly or annual terms; annual billed in advance "Yearly plans are billed annually in advance."
- Billed beyond usage
- Usage above quota is billed per unit under consumption-based pricing; otherwise funnels may be unpublished if over quota "in excess of the volume included in the Customer's Plan or additionally purchased Bundles within a given Contract Period is billed automatically at the applicable per-unit rate"
- Contract
- Annual, semi-annual and quarterly contracts with 30 days' notice; monthly terms available "Annual, Semi-Annual, and Quarterly contracts may be terminated by either party with 30 days’ notice effective at the end of the respective contract period."
- Refunds
- Not stated
- Auto renew
- yes, contracts renew automatically "Monthly contracts renew automatically unless terminated by the last day of the current Contract Month."
- Price change notice
- Annual increases capped at 5%, 30 days' written notice "Such adjustments shall not exceed five percent (5%) of the then-current fees for the applicable service or subscription tier."
"Not stated" means we read their pricing page and terms and they don't say.
About the company
- Online since
- Feb 4, 2015 Domain registration date
- Founder
- Amir and Dustin
- Funding
- $6M seed, Sept 2021, led by Project A Ventures "In September 2021, Heyflow raises a $6 million seed round led by Project A Ventures"
- Funding
- $16M Series A, Feb 2024, from Singular, Project A Ventures and Atlantic Labs "Heyflow has received $16M in Series A funding from Singular, Project A Ventures and Atlantic Labs."
- Customers
- "Over 2,500 brands (about page); 3,000+ (security and enterprise pages)" their claim
- Backing
- "Series A from Singular, Project A Ventures and Atlantic Labs" their words
Heyflow alternatives
WPForms$4.12 /mochecked Oct 29, 2026
ClickUp Forms$9 /moFree plan · checked Oct 29, 2026
Monday WorkForms$9 /moFree plan · checked Oct 29, 2026
Formester$12 /moFree plan · checked Oct 29, 2026
Zoho Forms$12 /moFree plan · checked Oct 29, 2026
Fillout$15 /moFree plan · checked Oct 29, 2026
Cognito Forms$19 /moFree plan · checked Oct 29, 2026
Makeform$19 /moFree plan · checked Oct 29, 2026Reviews elsewhere
We link to reviews instead of copying ratings: those sites don't allow reuse, and we don't test products ourselves.
Questions
Is Heyflow free?
There's no free plan. Free trial: 14-day free trial, no credit card needed. Paid plans start at $39/month.
How much does Heyflow cost?
Paid plans start at $29 per month billed yearly, or $39 billed monthly.
Is Heyflow HIPAA compliant?
Heyflow says a HIPAA BAA is available.