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Looker Studio pricing

Data Studio is a free web tool for building interactive dashboards and reports from connected data sources.

AI report generatorsFree planSelf-serve
Visit Looker StudioPrices checked Oct 29, 2026

How much does Looker Studio cost?

PriceNot publishedLooker Studio asks you to contact sales.
Free plan
Yes
Read from lookerstudio.google.com/pricing on Oct 29, 2026. Price changed? Tell usSee the line each price came from

In your favor

  • Free plan. Described as free to use; no limits or paid tiers are stated.

How you buy and get started

Self-serveButtons on their site: use it for free
Sign up
Start using it for free via the Data Studio sign-in link.
"use it for free"
Setup
Not stated
When sales steps in
Not stated

What Looker Studio does

Data Studio lets users connect to data through built-in and partner connectors, build interactive reports and dashboards with visualizations, and share or embed them. The pages describe it as easy and free.

Good for
Individuals and teams who want free dashboards and reports from many data sources that they can share and collaborate on.
Channels
Web
Main product
Data Studio
Also includes
Interactive dashboards, Reports, Built-in and partner data connectors, Visualizations, Report sharing and real-time collaboration, Embedding reports on web pages
Connects to
Built-in connectors, Partner connectors
Public API
Not stated
MCP server
Not stated
  • Reports from plain-language promptsNot stated
  • Upload Excel/CSV dataNot stated
  • Live data source connectorsData Studio’s built-in and partner connectors makes it possible to connect to virtually any kind of data.
  • Automatic charts and visualsNot stated
  • Scheduled recurring reportsNot stated
  • Branded report templatesNot stated
  • Export to PDF/PPT/WordNot stated
  • Sharing and team collaborationShare your reports and dashboards with individuals, teams, or the world.

The same 8 checks appear on every tool in AI report generators. Each tick quotes the vendor's own site.

Security and your data

QuestionTheir answerWhere it says so
Trains AI on your data?Not stated
HIPAA (signs a BAA)Not stated
SOC 2Not stated
GDPRNot stated
CCPANot stated
PCINot stated
ISO 27001Not stated
Single sign-onNot stated
Trust centerNot stated

Security answers are the vendor's own claims, quoted. We don't audit them.

Every plan

No prices are published on Looker Studio's pricing page.

Free plan: Described as free to use; no limits or paid tiers are stated.

Fine print

Billing increment
Not stated
Billed beyond usage
Not stated
Contract
Not stated
Refunds
Not stated
Auto renew
Not stated
Price change notice
Not stated

"Not stated" means we read their pricing page and terms and they don't say.

About the company

Looker Studio alternatives

DashThis$15 /mochecked Oct 29, 2026AgencyAnalytics$20 /mochecked Oct 29, 2026Venngage$10 /moFree plan · checked Oct 29, 2026Storydoc$36 /mochecked Oct 29, 2026ReportGarden$75 /mochecked Oct 29, 2026Klipfolio$120 /mochecked Oct 29, 2026Whatagraph€699 /mochecked Oct 29, 2026DataFactQuotechecked Oct 29, 2026

Reviews elsewhere

G2 ↗Trustpilot ↗Reddit ↗Product Hunt ↗

We link to reviews instead of copying ratings: those sites don't allow reuse, and we don't test products ourselves.

Questions

Is Looker Studio free?

Yes. Described as free to use; no limits or paid tiers are stated.