How much does Nightwatch cost?
- Free plan
- Not stated
- Free trial
- 14-day free trial on all plans, no credit card required; tracking pauses at the end if…
- Enterprise
- Contact sales
In your favor
- No long-term contract. No long-term commitment; cancel any time
- Free trial. 14-day free trial on all plans, no credit card required; tracking pauses at the end if you do not subscribe
- No setup fee. No setup fees
- Notice before price changes. At least 30 days' email notice
Watch out for
- No refunds on a long commitment. Fees paid are non-refundable except where required by law; refunds or credits at Nightwatch's discretion
- Their pages disagree: Enterprise keyword volume / location count. "Monitor millions of keywords across **107,296 locations**" vs "Enterprise plan: 20,000 Keywords"
How you buy and get started
- Sign up
- Self-serve signup with 14-day trial, no credit card "14-day free trial · No credit card required"
- Setup
- No setup fees; sign up and start tracking "No contracts, no hidden charges, and no setup fees."
- When sales steps in
- Tracking more than 20,000 keywords requires a custom package via sales "Tracking more than 20,000 keywords?"
- Support
- Human support from SEO experts "Human support from SEO experts, not outsourced help desks."
- Support
- Priority support (SLA) and dedicated account manager on Agency and up "Priority support (SLA)"
What Nightwatch does
Nightwatch tracks keyword rankings across Google, Bing, YouTube, DuckDuckGo and Yahoo, and tracks AI prompts across ChatGPT, Claude, Gemini, Perplexity, AI Mode and AI Overview. Plans are priced by keywords tracked with unlimited seats, and every plan includes content, keyword research, site audit and MCP tools.
- Good for
- SEO teams and agencies that want rank tracking and AI visibility tracking in one tool, with white-label reporting and unlimited seats.
- Channels
- Google, YouTube, Bing, Yahoo, DuckDuckGo, Google Maps, ChatGPT, Claude, Gemini, Perplexity, AI Mode, AI Overview
- Main product
- Rank tracking and AI visibility tracking platform
- Also includes
- Rank tracker, AI and LLM tracking, Citation Intelligence, Content Studio, Keyword research, Prompt research
- Connects to
- Google Search Console, Google Analytics, Looker Studio, REST API, SEO MCP server (Claude, Cursor, ChatGPT), Slack (report delivery)
- Public API
- Yes
- MCP server
- Yes
- Tracks multiple AI engines
ChatGPT, Claude, Gemini and Perplexity, checked the way a customer would ask
- Custom prompt monitoring
AI promptsQuestions you track across AI assistants.
- Citation source analysis
Citation analysisWhich sources AI answers cite, and how often.
- Competitor share of voice
Share of Voice
- Brand sentiment in answers
Sentiment analysisHow positively AI answers describe your brand.
- AI content optimization
Scores your draft live against that research, so "done" is a number and not a feeling.
- Includes classic SEO tools
Site AuditPages crawled per audit.
- API and integrations
Automated delivery & REST API
The same 8 checks appear on every tool in AI SEO tools. Each tick quotes the vendor's own site.
Security and your data
| Question | Their answer | Where it says so |
|---|---|---|
| Trains AI on your data? | no | "We do not use your service content or Google API data to train our own AI models."privacy |
| HIPAA (signs a BAA) | Not stated | |
| SOC 2 | SOC 2 compliant | "SOC 2 compliant, encrypted at rest and in transit. SSO on Enterprise."pricing |
| GDPR | GDPR privacy policy; acts as processor with DPA on request | "Under GDPR you have the right to:"privacy |
| CCPA | Not stated | |
| PCI | Not stated | |
| ISO 27001 | Not stated | |
| Single sign-on | Enterprise plan | "SSO and advanced security controls are part of the Enterprise plan"pricing |
| Trust center | Not stated |
Security answers are the vendor's own claims, quoted. We don't audit them.
Every plan
| Plan | Monthly | Billed yearly | Included | Over the allowance | Where it says so |
|---|---|---|---|---|---|
| Starter/mo | €79 | €79per month | 500 keywords50 AI prompts, 5 websites, 1,500 AI answers/mo | – | "€79/mo" "€948 billed yearlySave €240" |
| Professional/mo | €159 | €159per month | 2500 keywords150 AI prompts, 25 websites, 4,500 AI answers/mo | – | "€159/mo" "€1,908 billed yearlySave €480" |
| Agency/mo | €399 | €399per month | 7500 keywords500 AI prompts, 100 websites, 15,000 AI answers/mo | – | "€399/mo" "€4,788 billed yearlySave €1,200" |
| Enterprise | Quote | – | 20000 keywordsUnlimited AI prompts, websites and AI answers | – | "Custom volume & support" |
Fine print
- Auto renew
- Subscriptions renew automatically unless cancelled before the renewal date "Subscriptions renew automatically at the end of each billing period unless cancelled before the renewal date."
- Billed beyond usage
- Not stated
- Billing increment
- Charged in advance, monthly, quarterly or annually "Fees are charged in advance, monthly, quarterly or annually, in the currency shown at checkout."
- Contract
- No long-term commitment; cancel any time "There is no long-term commitment and you can cancel your subscription at any time."
- Price change notice
- At least 30 days' email notice "We will notify you by email at least 30 days before a price change applies to your subscription."
- Refunds
- Fees paid are non-refundable except where required by law; refunds or credits at Nightwatch's discretion "Fees already paid are non-refundable, except where required by law."
"Not stated" means we read their pricing page and terms and they don't say.
About the company
- Legal name
- Kundi d.o.o.
- Online since
- Sep 18, 2015 Domain registration date
- Ships updates
- 1 in the last 12 months Last on Feb 6, 2026, from their changelog
- Customers
- "10,000+ SEO teams" their claim
Nightwatch alternatives
Rankscale$17 /mochecked Oct 29, 2026
Ahrefs Brand Radar$20 /moFree plan · checked Oct 29, 2026
Otterly.AI$25 /mochecked Oct 29, 2026
Cloro$30 /moFree plan · checked Oct 29, 2026
SE Ranking AI Visibility$45 /mochecked Oct 29, 2026
LLM Pulse$48 /mochecked Oct 29, 2026
Superlines€69 /mochecked Oct 29, 2026Reviews elsewhere
We link to reviews instead of copying ratings: those sites don't allow reuse, and we don't test products ourselves.
Questions
Is Nightwatch free?
There's no free plan. Free trial: 14-day free trial on all plans, no credit card required; tracking pauses at the end if you do not subscribe. Paid plans start at €79/month.
How much does Nightwatch cost?
Paid plans start at €79 per month billed yearly, or €79 billed monthly.
Does Nightwatch train AI on your data?
No, according to Nightwatch: "We do not use your service content or Google API data to train our own AI models."
