How much does Scrunch AI cost?
Paid plans start at
$250/mo
- Free plan
- Not stated
- Free trial
- 7-day free trial
- Enterprise
- Contact sales
Read from scrunch.com/pricing/ on Oct 29, 2026. Price changed? Tell usSee the line each price came from
In your favor
- Free trial. 7-day free trial
How you buy and get started
Self-serve + salesButtons on their site: Start 7-day free trial, Talk to us, Get a demo, Book a demo
- Sign up
- Self-serve sign-up for Core with 7-day free trial "Start 7-day free trial"
- Setup
- Core onboarding is self-serve; Enterprise gets onboarding support "| Onboarding Support | Self-serve | ✓ |"
- When sales steps in
- Enterprise plan requires talking to sales "[Talk to us](/book)"
- Support
- Core: email support "| Support Channels | Email | Email + Slack |"
- Support
- Enterprise: dedicated account team, Slack support, strategy calls "Dedicated account team, Slack support, and ongoing strategy calls to help you continuously improve and scale."
What Scrunch AI does
Scrunch monitors prompts across AI engines and reports citations, sentiment and competitors, with site audits and an Agent Experience Platform (AXP) for AI agents. It has a self-serve Core plan at $250/mo and a custom-priced Enterprise plan, and is now a Sitecore company.
- Good for
- Brands and agencies, including large enterprises, that want to monitor and improve their visibility in AI search.
- Channels
- ChatGPT, Claude, Perplexity, Gemini, Meta AI, Google AI Mode, Google AIO, Copilot, Grok
- Main product
- Scrunch Agent Experience Platform (AI visibility monitoring, site audits, Agent Pages)
- Also includes
- Prompt management, Citations / sources, Sentiment analysis, Insights and recommendations, AI agent / bot traffic, Site audits
- Connects to
- Looker Studio, Query API, MCP, CLI, Okta, Azure AD
- Public API
- Yes
- MCP server
- Yes
- Tracks multiple AI engines
9 LLMs supported
- Custom prompt monitoring
| Prompt Management | ✓ | ✓ |
- Citation source analysis
| Citations / Sources | ✓ | ✓ |
- Competitor share of voice
| Competitors | 5 | Custom |
- Brand sentiment in answers
| Sentiment Analysis | ✓ | ✓ |
- AI content optimization
| Page Optimizations | 1 / month | Custom |
- Includes classic SEO toolsNot stated
- API and integrations
API access & integrations
The same 8 checks appear on every tool in AI SEO tools. Each tick quotes the vendor's own site.
Security and your data
| Question | Their answer | Where it says so |
|---|---|---|
| Trains AI on your data? | yes, unless you opt out by email | "If you do not want us to use your Content to train our models, you can opt out by emailing a request"terms |
| HIPAA (signs a BAA) | Not stated | |
| SOC 2 | SOC 2 Type II | "SOC 2 Type II-compliant with audited controls across security, availability, and data handling."enterprise |
| GDPR | Not stated | |
| CCPA | Not stated | |
| PCI | Not stated | |
| ISO 27001 | Not stated | |
| Single sign-on | SAML and OIDC SSO on Enterprise; Google SSO on Core | "| SSO (SAML, OIDC) | — | ✓ |"pricing |
| Trust center | Not stated |
Security answers are the vendor's own claims, quoted. We don't audit them.
Every plan
| Plan | Monthly | Billed yearly | Included | Over the allowance | Where it says so |
|---|---|---|---|---|---|
| Core/mo | $250 | – | 125 unique prompts5,000 responses / month; 5 site audits / month; 1 brand work | – | "$250/mo" |
| Enterprise | Quote | – | – | – | "Custom # of unique prompts" |
Fine print
- Billing increment
- Not stated
- Billed beyond usage
- Not stated
- Contract
- Not stated
- Refunds
- Not stated
- Auto renew
- Not stated
- Price change notice
- Not stated
"Not stated" means we read their pricing page and terms and they don't say.
About the company
- Legal name
- Sitecore USA, Inc. (dba Scrunch AI, successor by merger to Excelsa Labs Inc.)
- Online since
- Mar 28, 2002 Domain registration date
- Founder
- Chris Andrew, CEO & Founder
- Founder
- Robert MacCloy, CTO & Founder
- Funding
- 2024: $4M funding led by Patrick Salyer at Mayfield "Scrunch emerges from stealth with $4M in funding led by Patrick Salyer at Mayfield"
- Funding
- 2025: $15M Series A led by Decibel; total funding $26M "Scrunch raises a $15M Series A led by Decibel"
- Funding
- 2026: acquired by Sitecore "Scrunch is acquired by Sitecore"
- Customers
- "Trusted by 500+ leading brands and agencies" their claim
- Backing
- "Acquired by Sitecore; total funding $26M" their words
Scrunch AI alternatives
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Superlines€69 /mochecked Oct 29, 2026Reviews elsewhere
We link to reviews instead of copying ratings: those sites don't allow reuse, and we don't test products ourselves.
Questions
Is Scrunch AI free?
There's no free plan. Free trial: 7-day free trial. Paid plans start at $250/month.
How much does Scrunch AI cost?
Paid plans start at $250 per month.
Does Scrunch AI train AI on your data?
Yes, unless you opt out by email, according to Scrunch AI: "If you do not want us to use your Content to train our models, you can opt out by emailing a request"