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Applitools pricing

Applitools is a visual and functional testing platform that uses Visual AI to check web, mobile, PDF and component UIs, with plain-English test authoring.

AI software testing toolsSelf-serve + sales

Visit ApplitoolsPrices checked Oct 29, 2026

How much does Applitools cost?

Paid plans start at $667/mo billed yearly

Free plan: Not stated
Free trial: Free trial offered; length not stated
Enterprise: Contact sales

Read from applitools.com/pricing/ on Oct 29, 2026. Price changed? Tell usSee the line each price came from

In your favor

Free trial. Free trial offered; length not stated

How you buy and get started

Self-serve + salesButtons on their site: Start your free trial, Schedule a demo, Discuss options, Discuss your needs

Sign up: Self-serve free trial registration
Setup: Not stated
When sales steps in: Professional and Enterprise are sales-led
Support: Standard support (portal / email) on Starter
Support: Priority support and shared Slack channel on Professional
Support: Premier support and weekly dedicated TAM on Enterprise

What Applitools does

Applitools has two products: Eyes (Visual AI checks added to test code and AI agents) and Autonomous (codeless test creation, execution and maintenance with NLP authoring). It runs as SaaS, in a dedicated cloud, or on-prem.

Good for: Developers, QA engineers and manual testers, including teams in regulated industries like finance, healthcare and pharma, who need visual and functional regression checks across browsers and devices.
Channels: Web, Mobile, PDF, Storybook components, Figma designs
Main product: Applitools Platform (Eyes and Autonomous)
Also includes: Visual AI validation, Visual AI MCP server, Figma design integration, Storybook component testing, Cross-browser and device testing, CI/CD pipeline integrations
Connects to: Playwright, Storybook, Figma, CI/CD tools, Bug tracking tools, Chat tools, SCMs
Public API: Not stated
MCP server: Yes

Natural-language test authoringLeverages AI to automatically author, execute, and maintain end-to-end functional test flows using plain Engli
Self-healing testsexecute self-healing tests that deliver reliable results every time
Web app testingAutomate visual and functional testing of your web and mobile applications with advanced Visual AI.
Native mobile testingAccess to real iOS & Android devices
API testingCodeless API testing
Visual regression testingVisual validation with Visual AI
CI/CD integrationsCI/CD pipeline integrations
Parallel cloud executionRun tests in parallel across a vast network of browsers and devices.

The same 8 checks appear on every tool in AI software testing tools. Each tick quotes the vendor's own site.

Security and your data

Question	Their answer	Where it says so
Trains AI on your data?	Not stated
HIPAA (signs a BAA)	Not stated
SOC 2	SOC 2 Type II	"Applitools products are ISO 27001 and SOC 2 Type II compliant and have current pen testing reports."home
GDPR	DPA available for GDPR customers	"If Customer is subject to the GDPR, please download Applitools DPA"terms
CCPA	CCPA policy page linked	"CCPA"home
PCI	Not stated
ISO 27001	ISO 27001	"Applitools products are ISO 27001 and SOC 2 Type II compliant and have current pen testing reports."home
Single sign-on	included on Enterprise; optional add-on on Professional	"Single sign-on (SSO / SAML) included"pricing
Trust center	https://trust.applitools.com/	"Trust Center"home

Security answers are the vendor's own claims, quoted. We don't audit them.

Every plan

Plan	Monthly	Billed yearly	Included	Over the allowance	Where it says so
Starter/ mo, paid annually	–	$667per month	100000 component checkpointsor 1,000 page checkpoints	–	"your coverage while actually reducing your llm token spend. starter start validating compo"
Professional	Quote	–	150 active pagesStarts at 150 active pages / 1,500 components	–	"Starts at 150 active pages / 1,500 components"
Enterprise	Quote	–	350 active pagesStarts at 350 active pages / 1,500 components	–	"Starts at 350 active pages / 1,500 components"