How much does Durable cost?
- Free plan
- Yes
In your favor
- Free plan. Free plan with website preview, 300 total AI credits and up to 10 CRM customers; going live needs a paid plan
How you buy and get started
- Sign up
- Sign up and start for free "Start for free"
- Setup
- Online in 30 seconds "Get online in 30 seconds."
- When sales steps in
- Not stated
- Support
- Basic help center support on Free "Basic help center support"
- Support
- Priority human support on Launch "Priority human support"
- Support
- 1:1 onboarding call and dedicated ongoing support on Grow "1:1 onboarding call with a Durable expert and dedicated ongoing support"
What Durable does
Durable generates a website for a small business and adds a CRM, online booking, SEO and GEO tools, review requests and AI agents on one subscription. Plans run from a free tier to paid Launch and Grow plans, with AI usage metered in credits.
- Good for
- Small business owners, solo operators and service businesses (coaching, home services, wellness, creative) who want a site plus CRM and booking in one tool.
- Channels
- Help center, Priority live chat, Expert onboarding call
- Main product
- AI website and business builder
- Also includes
- AI website generation, CRM, Online bookings with calendar sync, SEO and GEO tools, AI image studio, AI blog posts and social posts
- Connects to
- Google Business Profile, Stripe, Google Workspace, Cloudflare
- Public API
- Not stated
- MCP server
- Not stated
- Generate full site from prompt
Launch a website, get customers, and grow your business faster with AI. Get online in 30 seconds.
- AI copy and image generation
Easily create on-brand images for logos, ads, and your website.
- Built-in ecommerce checkout
Durable includes built-in payment processing so you can accept payments and manage transactions with tools con
- Custom domain included
Connect your domain, or register one free - up to $20 value
- SEO tools and AI meta
Advanced SEO & GEO
- Drag-and-drop visual editorNot stated
- Code export or WordPressNot stated
- Booking, forms, CRM built in
Unlimited booking, synced to your calendar
The same 8 checks appear on every tool in AI website builders. Each tick quotes the vendor's own site.
Security and your data
| Question | Their answer | Where it says so |
|---|---|---|
| Trains AI on your data? | Not stated | |
| HIPAA (signs a BAA) | Not stated | |
| SOC 2 | Not stated | |
| GDPR | Not stated | |
| CCPA | Not stated | |
| PCI | Not stated | |
| ISO 27001 | Not stated | |
| Single sign-on | Not stated | |
| Trust center | Not stated |
Security answers are the vendor's own claims, quoted. We don't audit them.
Every plan
| Plan | Monthly | Billed yearly | Included | Over the allowance | Where it says so |
|---|---|---|---|---|---|
| Free | $0 | – | 300 creditsUp to 10 customers in CRM; website preview only | – | "300 credits to try Durable's AI" |
| Launch/m | $25 | $22per month | 1000 credits | – | "$25/m" "$22/m" |
| Grow/m | $49 | $41per month | 5000 credits | – | "$49/m" "$41/m" |
Free plan: Free plan with website preview, 300 total AI credits and up to 10 CRM customers; going live needs a paid plan
Fine print
- Billing increment
- Not stated
- Billed beyond usage
- Not stated
- Contract
- Not stated
- Refunds
- Credits are non-refundable "Credits are non-refundable and expire in accordance with the Customer’s subscription plan."
- Auto renew
- Not stated
- Price change notice
- Not stated
"Not stated" means we read their pricing page and terms and they don't say.
About the company
- Legal name
- Durable Technologies Inc.
- Address
- Home base in Vancouver, Canada
- Online since
- Oct 13, 1995 Domain registration date
- Founder
- James Clift, Founder
- Customers
- "Trusted by 3 million businesses" their claim
- Backing
- "Backed by Spark Capital, South Park Commons, Soma Capital" their words
Durable alternatives
Hostinger$2.49 /mochecked Oct 29, 2026
Bookipi$5.42 /moFree plan · checked Oct 29, 2026
10Web$10 /mochecked Oct 29, 2026
Framer$10 /moFree plan · checked Oct 29, 2026
Webflow$15 /moFree plan · checked Oct 29, 2026
Mixo$16 /moFree plan · checked Oct 29, 2026
Squarespace$19 /mochecked Oct 29, 2026
B12$24 /moFree plan · checked Oct 29, 2026Reviews elsewhere
We link to reviews instead of copying ratings: those sites don't allow reuse, and we don't test products ourselves.
Questions
Is Durable free?
Yes. Free plan with website preview, 300 total AI credits and up to 10 CRM customers; going live needs a paid plan Paid plans start at $25/month.
How much does Durable cost?
Paid plans start at $22 per month billed yearly, or $25 billed monthly.