Pencil today
Starts at
$14/mo
- Contract
- Cancel any time; charges stop at end of billing period.
- Free plan
- Trial: Sign up and create six ads through a guided experience for free; full platform needs a...
Free plan, which Pencil doesn't show (3)
A free plan you can keep, in the vendor's own words.
| Alternative | Starts at | Against Pencil | States that Pencil doesn't | Contract | Free plan |
|---|---|---|---|---|---|
 AdzoomaSilver, read Oct 29, 2026 |
$69/moSilver plan, starting price | $55 morestarting price | Automated campaign optimization | Not found | Free plan with monthly PPC reports, monthly opportunity analysis (limited... |
 CreatifyAPI Starter, read Oct 29, 2026 |
$99/moAPI Starter plan, starting price | $85 morestarting price | Automated campaign optimization, Public API, MCP server | Enterprise is on custom annual agreements; paid subscriptions are... | 10 free credits every month: up to 2 video ads or 20 image ads, 300 AI... |
 MarpipeCatalog Creative Startup, read Oct 29, 2026 |
$199/moCatalog Creative Startup plan, starting price | $185 morestarting price | Automated campaign optimization, SSO | Not found | Free Catalog Creative plan: explore design possibilities, preview generative... |
Other options (6)
No computed reason to switch, listed for completeness.
| Alternative | Starts at | Against Pencil | States that Pencil doesn't | Contract | Free plan |
|---|---|---|---|---|---|
 Predis.aiCore, read Oct 29, 2026 |
$32/moCore plan, starting price | $18 morestarting price | Public API, MCP server | Cancel anytime | Trial: 3-day free trial on every plan; card required, charged when day 3 ends |
 MadgicxMadgicx Pro Complete with AI, read Oct 29, 2026 |
$45/moMadgicx Pro Complete with AI plan, starting price | $31 morestarting price | Automated campaign optimization, MCP server | Subscription purchased on a monthly, quarterly or annual basis | Trial: 7-day free trial with access to everything |
 Ryze AIPaid Ads, read Oct 29, 2026 |
$89/moPaid Ads plan, starting price | $75 morestarting price | Automated campaign optimization, MCP server | Cancel anytime | Trial: 7-day free trial on Paid Ads and Agency; 3-day free trial on SEO Starter |
 SegwiseStartup, read Oct 29, 2026 |
$250/moStartup plan, starting price | $236 morestarting price | MCP server | Pro and Enterprise are custom, usually annual; Startup billed monthly | Trial: 7-day free trial, no credit card, on every paid plan |
 OptmyzrEssentials, read Oct 29, 2026 |
$299/moEssentials plan, starting price | $285 morestarting price | Automated campaign optimization, SSO, Public API, MCP server | No contract on standard plans; cancel anytime | Trial: 14-day free trial, no credit card required |
 SupersideFlex subscription (minimum), read Oct 29, 2026 |
$15,000/moFlex subscription (minimum) plan, starting price | $14,986 morestarting price | SSO | Annual commitment | Not found |
No price found, or contact sales (6)
- AdScalehybrid
- Arcadshybrid
- Revealbot (Bïrch)contact the vendor
- Skaisales led
- Smartlysales led
- WordStreamsales led
Questions
Is there a free alternative to Pencil?
Yes. 3 AI advertising tools have a free plan, including Adzooma, Creatify, Marpipe.
How this page is made
Alternatives come from Pencil's own category, AI advertising tools. Prices come from each vendor's pricing page and are compared at the same volume where both can be computed, and by starting price where neither can. "States that Pencil doesn't" lists what we found on the other vendor's site and didn't find on Pencil's, which doesn't prove Pencil lacks it. How prices are read.