How much does Instapage cost?
PriceNot publishedInstapage asks you to contact sales.
- Free plan
- Not stated
- Free trial
- 14-day free trial
Read from instapage.com/pricing on Oct 29, 2026. Price changed? Tell usSee the line each price came from
In your favor
- Free trial. 14-day free trial
- Notice before price changes. Fee changes take effect at the next subscription period, with written or posted notice
Watch out for
- Extra usage is billed. Excess usage is billed at standard list price unless Subscription Terms say otherwise
- Their pages disagree: template count. "250+ templates" vs "500+ landing page templates for any industry and use case"
- Their pages disagree: customer count. "TRUSTED BY 1000+ HAPPY CUSTOMERS WORLDWIDE" vs "Trusted by over15,000 brands worldwide"
How you buy and get started
Self-serve + salesButtons on their site: Get started, Try for free, Get a demo, Book a demo
- Sign up
- Self-serve trial signup "START A TRIAL"
- Setup
- Not stated
- When sales steps in
- Not stated
What Instapage does
Instapage offers a drag-and-drop landing page builder with AI-generated copy, A/B tests and AI experiments, personalization, Collections and AdMap for connecting ads to pages. It also covers forms, email, analytics and integrations with 120+ apps.
- Good for
- Marketing teams, agencies, small businesses and SaaS companies running paid ad campaigns that need many personalized, conversion-optimized landing pages.
- Channels
- Search ads, Social ads, Display ads
- Main product
- Landing page builder
- Also includes
- Drag-and-drop landing page builder, AI content generation (headlines, page text, CTAs, page variations), A/B tests and AI experiments, Personalization, Collections and Global Blocks, AdMap
- Connects to
- Email platforms, CRMs, E-commerce website tools, Analytics, Marketing automation software, External CMS publishing, Google sign-in
- Public API
- Not stated
- MCP server
- Not stated
- Prompt-to-page generationNot stated
- AI copywriting
Create headlines, page text, CTAs, and complete page variations for A/B testing in seconds
- A/B testing
Run A/B tests on landing pages.
- AI conversion optimization
AI experiments that dynamically direct ad traffic to tested versions with higher performance ratings, no manua
- Dynamic personalization
Use AI to create dynamic page variations and automatically deliver the most relevant content to every visitor.
- Custom domain publishing
Instapage creates SSL certificates each time you publish your page to a custom domain.
- CRM and email integrations
Instapage integrates with 120+ apps, including popular email platforms, CRMs, e-commerce website tools, analyt
- Forms and lead capture
A drag-and-drop builder, 250+ templates, forms, popups, A/B testing, personalization, and email marketing.
The same 8 checks appear on every tool in AI landing page builders. Each tick quotes the vendor's own site.
Security and your data
| Question | Their answer | Where it says so |
|---|---|---|
| Trains AI on your data? | Not stated | |
| HIPAA (signs a BAA) | Not stated | |
| SOC 2 | SOC 2 Type I & Type II | "Instapage has undergone two types of SOC 2 audits and received certification"security |
| GDPR | complies with GDPR | "Instapage complies with GDPR data privacy and security standards giving EU customers more control over their shared data."security |
| CCPA | follows CCPA/CPRA | "Instapage follows the California Consumer Privacy Act (CCPA), now updated by the California Privacy Rights Act (CPRA)"security |
| PCI | Not stated | |
| ISO 27001 | Not stated | |
| Single sign-on | SAML 2.0 SSO | "Single Sign-On (SSO) via SAML 2.0"security |
| Trust center | Not stated |
Security answers are the vendor's own claims, quoted. We don't audit them.
Every plan
No prices are published on Instapage's pricing page.
Their pages disagree: template count"250+ templates" vs "500+ landing page templates for any industry and use case"
Their pages disagree: customer count"TRUSTED BY 1000+ HAPPY CUSTOMERS WORLDWIDE" vs "Trusted by over15,000 brands worldwide"
Fine print
- Billing increment
- Not stated
- Billed beyond usage
- Excess usage is billed at standard list price unless Subscription Terms say otherwise "If you exceed any usage limits set in your Subscription Terms, we will bill you for the excess usage as described in the Subscription Terms."
- Contract
- Not stated
- Refunds
- Fees are non-refundable except under a website refund policy for first-time self-service purchasers "Except as otherwise agreed by Provider, all fees are non-refundable, even if you are not using the Services or have only briefly used the Services."
- Auto renew
- Recurring fees are charged automatically to the payment account on file "you agree that Provider may charge such payment account for all amounts due under this Agreement, including recurring fees."
- Price change notice
- Fee changes take effect at the next subscription period, with written or posted notice "Any changes in fees to your Services will be effective as of your next subscription period and will not impact your current subscription period."
"Not stated" means we read their pricing page and terms and they don't say.
About the company
- Address
- Boston, USA (also offices in Timisoara, Romania and Białystok, Poland)
- Online since
- Sep 5, 2001 Domain registration date
- Ships updates
- 23 in the last 12 months Last on Oct 27, 2026, from their changelog
- Customers
- "Trusted by over 15,000 brands worldwide" their claim
Instapage alternatives
Kleap$9 /moFree plan · checked Oct 29, 2026
Systeme.io$17 /moFree plan · checked Oct 29, 2026
Unbounce$22 /mochecked Oct 29, 2026
GemPages$23 /moFree plan · checked Oct 29, 2026
Landingi$24 /mochecked Oct 29, 2026
Jotform AI Landing Page Generator$39 /moFree plan · checked Oct 29, 2026
Leadpages$39 /mochecked Oct 29, 2026
Landerlab$69 /moFree plan · checked Oct 29, 2026Reviews elsewhere
We link to reviews instead of copying ratings: those sites don't allow reuse, and we don't test products ourselves.
Questions
Is Instapage free?
There's no free plan. Free trial: 14-day free trial.