How much does Unbounce cost?
Paid plans start at
$22/mo billed yearly
or $29/mo billed monthly
- Free plan
- Not stated
- Free trial
- 14-day free trial, full access to the plan of your choice, no credit card required;…
- Enterprise
- Contact sales
Read from unbounce.com/pricing/ on Oct 29, 2026. Price changed? Tell usSee the line each price came from
In your favor
- Free trial. 14-day free trial, full access to the plan of your choice, no credit card required; limits apply such as a single user, no custom domains, and some traffic restrictions
Watch out for
- Extra usage is billed. Pages keep running if limits are exceeded; overage fees are charged as a one-time amount based on extra usage
How you buy and get started
Self-serve + salesButtons on their site: Start building for free, Contact sales, Contact Sales, Get a demo
- Sign up
- Self-serve signup with a 14-day trial, no credit card required "Start free, no credit card required"
- Setup
- Professional services for onboarding, migration and redesign available for purchase "The Unbounce Professional Services team can support you with onboarding and training services, page migration services, and page redesign services."
- When sales steps in
- Concierge and Agency plans are contact-sales only "Get in touch for your custom pricing"
- Support
- Phone, email and live chat support on Starter plan "Phone, email, and live chat customer support"
- Support
- Dedicated customer success manager on Concierge and Agency "Dedicated customer success manager"
What Unbounce does
Unbounce lets marketers and agencies build, test and optimize landing pages with a drag-and-drop editor, AI credits and AI assistant integration through MCP. Plans run from Starter to Optimize with self-serve signup, plus custom Concierge and Agency plans.
- Good for
- Marketers, small businesses, SaaS, ecommerce and marketing agencies running paid campaigns who want to build and test landing pages without developers.
- Channels
- Web app, MCP (Claude, ChatGPT), Phone, email and live chat support
- Main product
- Landing page builder
- Also includes
- Drag and drop builder, Hybrid builder, Templates, Popups and sticky bars, A/B testing, AI traffic routing (Smart Traffic)
- Connects to
- Salesforce, HubSpot, Mailchimp, Google Analytics, CallRail, Zapier, Webhooks, Insightly CRM, WordPress
- Public API
- Not stated
- MCP server
- Yes
- Prompt-to-page generation
Use Unbounce’s MCP with AI assistants like Claude and ChatGPT to build and manage pages, run A/B tests, deploy
- AI copywriting
AI copywriting
- A/B testing
Unlimited A/B testing
- AI conversion optimization
Use AI optimization to send each visitor to the page where they’re most likely to convert.
- Dynamic personalization
Use dynamic text replacement to better engage and convert visitors by aligning your landing page with the keyw
- Custom domain publishing
You can also publish your landing pages directly to your own domain or WordPress website
- CRM and email integrations
Unbounce landing pages connect seamlessly with popular marketing platforms like Salesforce and Hubspot
- Forms and lead capture
Lead gen forms
The same 8 checks appear on every tool in AI landing page builders. Each tick quotes the vendor's own site.
Security and your data
| Question | Their answer | Where it says so |
|---|---|---|
| Trains AI on your data? | Not stated | |
| HIPAA (signs a BAA) | Not stated | |
| SOC 2 | SOC 2 Type 1 certified | "Unbounce is SOC 2 Type 1 certified, validating our internal controls and ensuring your data is always secure, available, and processed with integrity."security |
| GDPR | Helps customers comply with GDPR | "Since day one of GDPR implementation, we’ve helped you comply with your GDPR obligations, with proper processes and documentation in place."security |
| CCPA | Not stated | |
| PCI | Complies with PCI-DSS | "Unbounce complies with worldwide data privacy and security standards including CASL and PCI-DSS."security |
| ISO 27001 | Not stated | |
| Single sign-on | Single sign-on offered, plan not stated | "Single sign-on (SSO) makes it easier and more secure for you to manage usernames, permissions, and authorizations all from one place."security |
| Trust center | Not stated |
Security answers are the vendor's own claims, quoted. We don't audit them.
Every plan
| Plan | Monthly | Billed yearly | Included | Over the allowance | Where it says so |
|---|---|---|---|---|---|
| Starter/ month | $29 | $22per month | 4000 AI credits5 pages, traffic up to 500, 1 user, 1 root domain | – | "equired monthly yearly save 25% with yearly billing $29 $22 starter $99 $74 build $149 $11" "equired monthly yearly save 25% with yearly billing $29 $22 starter $99 $74 build $149 $11" |
| Build/ month | $99 | $74per month | 30000 AI creditsUnlimited pages, traffic up to 20k, 1 user, 1 root domain | – | "y.unbounce.com/register toggle menu ai-powered landing page builder for marketers and agen" "y.unbounce.com/register toggle menu ai-powered landing page builder for marketers and agen" |
| Experiment/ month | $149 | $112per month | 40000 AI creditsUnlimited pages, traffic up to 30k, 3 users, 2 root domains | – | "with yearly billing $29 $22 starter $99 $74 build $149 $112 experiment $249 $187 optimize " "with yearly billing $29 $22 starter $99 $74 build $149 $112 experiment $249 $187 optimize " |
| Optimize/ month | $249 | $187per month | 80000 AI creditsUnlimited pages, traffic up to 50k, 5 users, 3 root domains | – | "29 $22 starter $99 $74 build $149 $112 experiment $249 $187 optimize let's talk! let's tal" "29 $22 starter $99 $74 build $149 $112 experiment $249 $187 optimize let's talk! let's tal" |
| Concierge | Quote | – | 200000 AI creditsTraffic starting at 100,000, 15 users, 5 root domains | – | "Get in touch for your custom pricing" |
| Agency | Quote | – | 100000 AI creditsTraffic starting at 50,000, users starting at 5, root domain | – | "Get in touch for your custom pricing" |
Fine print
- Billing increment
- Not stated
- Billed beyond usage
- Pages keep running if limits are exceeded; overage fees are charged as a one-time amount based on extra usage "In the event that you go over your limit, your pages will keep running as expected, and any overage fees will be charged as a one-time amount based on your extra usage."
- Contract
- Not stated
- Refunds
- Fees are billed in advance monthly and are non-refundable "4.2. Unless otherwise specified in a Subscription, such fees will be billed in advance for each month and are strictly non-refundable."
- Auto renew
- Credit card on file is charged automatically "3.12. Unbounce will automatically charge the credit card on file; should the billing information be changed, the new credit card will be charged."
- Price change notice
- Not stated
"Not stated" means we read their pricing page and terms and they don't say.
About the company
- Legal name
- Unbounce Marketing Solutions Inc.
- Online since
- Jul 19, 2009 Domain registration date
- Customers
- "Insights from more than two billion conversions" their claim
- Backing
- "Acquired Insightly CRM in July 2024" their words
Unbounce alternatives
Kleap$9 /moFree plan · checked Oct 29, 2026
Systeme.io$17 /moFree plan · checked Oct 29, 2026
GemPages$23 /moFree plan · checked Oct 29, 2026
Landingi$24 /mochecked Oct 29, 2026
Jotform AI Landing Page Generator$39 /moFree plan · checked Oct 29, 2026
Leadpages$39 /mochecked Oct 29, 2026
Landerlab$69 /moFree plan · checked Oct 29, 2026
ClickFunnels$81 /mochecked Oct 29, 2026Reviews elsewhere
We link to reviews instead of copying ratings: those sites don't allow reuse, and we don't test products ourselves.
Questions
Is Unbounce free?
There's no free plan. Free trial: 14-day free trial, full access to the plan of your choice, no credit card required; limits apply such as a single user, no custom domains, and some traffic restrictions. Paid plans start at $29/month.
How much does Unbounce cost?
Paid plans start at $22 per month billed yearly, or $29 billed monthly.