How much does Follow Up Boss cost?
Paid plans start at
$58/mo billed yearly
or $69/mo billed monthly
- Free plan
- Not stated
- Free trial
- 14-day free trial, no contract
Read from www.followupboss.com/pricing on Oct 29, 2026. Price changed? Tell usSee the line each price came from
In your favor
- No long-term contract. No contract, cancel any time
- Free trial. 14-day free trial, no contract
- No setup fee. No hidden fees; zero contracts, hidden fees or surprises
Watch out for
- Going over the Pro allowance costs $49 per additional user per month. Included: 10 users.
How you buy and get started
Self-serveButtons on their site: start free trial, see a DEMO, Schedule a demo
- Sign up
- Self-serve free trial signup "[start free trial](https://app.followupboss.com/signup/v2)"
- Setup
- Guided onboarding and help importing contacts and connecting lead sources "Help importing contacts from current CRM"
- When sales steps in
- Not stated
- Support
- Phone and email support 7 days a week, 8am-8pm ET "8am - 8pm ET / 7 days a week"
What Follow Up Boss does
Follow Up Boss (FUB), a Zillow brand, is a CRM that gathers leads from 250+ sources and supports follow-up by call, text and email, with team reporting. AI features (smart summaries, suggested tasks, smart messages, predictive lead prioritization) are built in at no extra charge, with some relying on the paid Calling add-on on Grow.
- Good for
- Solo agents, agents on teams, ISAs and team leads at real estate businesses that want a CRM plugged into many lead sources and tools.
- Channels
- phone, text, email, mobile app
- Main product
- Follow Up Boss real estate CRM
- Also includes
- Lead import from 200+ sources, Lead distribution (round robin, first to claim, price/ZIP based), Smart Lists, Action Plans and automated drip emails, Calling, texting and email from within FUB, Calendar and email sync
- Connects to
- Zapier, Mailchimp, Gmail & Google Apps, Microsoft & Office365 Apps, Facebook Lead Ads, Bomb Bomb, IDX websites, Zillow Pro
- Public API
- Yes
- MCP server
- Not stated
- AI lead qualification
Predictive lead prioritization
- AI text and email follow-up
Smart messages
- AI voice calling assistantNot stated
- Built-in CRM
More than a CRM, Follow Up Boss is the central hub where you build the systems your business needs to grow and
- IDX website includedNot stated
- Predictive seller leadsNot stated
- Transaction managementNot stated
- AI valuation and CMANot stated
The same 8 checks appear on every tool in AI real estate software. Each tick quotes the vendor's own site.
Security and your data
| Question | Their answer | Where it says so |
|---|---|---|
| Trains AI on your data? | Not stated | |
| HIPAA (signs a BAA) | Not stated | |
| SOC 2 | SOC 2 Type 2 | "SOC 2 Type 2"security |
| GDPR | Not stated | |
| CCPA | CCPA | "CCPA"security |
| PCI | PCI | "PCI"security |
| ISO 27001 | Not stated | |
| Single sign-on | Not stated | |
| Trust center | Not stated |
Security answers are the vendor's own claims, quoted. We don't audit them.
Every plan
| Plan | Monthly | Billed yearly | Included | Over the allowance | Where it says so |
|---|---|---|---|---|---|
| Growmonth/per user | $69 | $58per month | 1 users | – | "ek phone and email support. monthlyyearly get 2 months free grow add calling for $39/user " "nd predictive lead prioritization view all features compare grow add calling for $33/user " |
| Promonth/includes 10 users | $499 | $416per month | 10 users | $49/additional user per month | "r better ai results. view all features compare most popular pro additional users $49/month" "r better ai results. view all features compare most popular pro additional users $41/month" |
| Platformmonth/includes 30 users | $1,000 | $833per month | 30 users | $20/additional user per month | "nd predictive lead prioritization view all features compare platform additional users $20/" "nd predictive lead prioritization view all features compare platform additional users $17/" |
Fine print
- Billing increment
- Not stated
- Billed beyond usage
- Not stated
- Contract
- No contract, cancel any time "Free trial, no contract, cancel any time"
- Refunds
- Not stated
- Auto renew
- Automatically renewing subscription, billed monthly or annually until terminated "The Services are sold as an automatically renewing subscription plan requiring recurring payments."
- Price change notice
- Not stated
"Not stated" means we read their pricing page and terms and they don't say.
About the company
- Legal name
- Zillow, Inc. (Follow Up Boss is a brand of Zillow, Inc.)
- Online since
- Oct 16, 2011 Domain registration date
- Customers
- "36 of the 50 highest-volume teams in the US use Follow Up Boss; 100k+ agents use FUB daily" their claim
- Backing
- "Brand of Zillow, Inc." their words
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AcquiOSQuotechecked Oct 29, 2026Reviews elsewhere
We link to reviews instead of copying ratings: those sites don't allow reuse, and we don't test products ourselves.
Questions
Is Follow Up Boss free?
There's no free plan. Free trial: 14-day free trial, no contract. Paid plans start at $69/month.
How much does Follow Up Boss cost?
Paid plans start at $58 per month billed yearly, or $69 billed monthly.