Lofty pricing

Lofty is an AI-powered CRM and IDX website platform for real estate agents, teams, brokers and lenders, with add-on AI agents.

AI real estate softwareSales-led

Visit LoftyPrices checked Oct 29, 2026

How much does Lofty cost?

PriceNot publishedLofty asks you to contact sales.

Free plan: Not stated
Enterprise: Contact sales

Read from lofty.com/pricing on Oct 29, 2026. Price changed? Tell usSee the line each price came from

How you buy and get started

Sales-ledButtons on their site: Request Pricing, Request a Demo, Let's Talk

Sign up: Not stated
Setup: Guided onboarding and data migration via Set up & Success Program
When sales steps in: Not stated
Support: Phone and email support seven days a week, plus 24/7 self-serve help

What Lofty does

Lofty combines a CRM, IDX websites, Smart Plans automation, transaction management and AI agents in one platform. Agent, Team, Broker and Enterprise plans are quote-only, with lead generation and several AI agents sold as add-ons.

Good for: Real estate agents, teams, brokerages and lenders who want a CRM, IDX website and AI follow-up in one platform.
Channels: Email, Text, Phone, Social media, Direct mail
Main product: Lofty agentic AI platform (CRM, IDX website, Smart Plans, AI agents) for real estate
Also includes: AI-powered CRM with unlimited contacts, Fully customizable IDX website, Unlimited basic CMAs, Smart Plans marketing automation, Mass and auto email and texting, Basic dialer
Connects to: Google Calendar, Outlook, Gmail
Public API: Not stated
MCP server: Yes

AI lead qualificationYour very own virtual ISA, working 24/7 to capture and convert more leads into appointments.
AI text and email follow-upLofty AI initiates action autonomously, engaging leads and booking appointments.
AI voice calling assistantNot stated
Built-in CRMAI-Powered CRM
IDX website includedIntelligent IDX that attracts and captures more leads.
Predictive seller leadsTurn your database into an always-on seller pipeline—no manual outreach or management required.
Transaction managementStreamline transactions from start to finish with paperless
AI valuation and CMAUnlimited Basic CMAs

The same 8 checks appear on every tool in AI real estate software. Each tick quotes the vendor's own site.

Security and your data

Question	Their answer	Where it says so
Trains AI on your data?	Not stated
HIPAA (signs a BAA)	Not stated
SOC 2	Not stated
GDPR	GDPR notice in privacy policy	"Important Notice to European Union Individuals: The General Data Protection"privacy
CCPA	CCPA section in privacy policy	"California Consumer Privacy Act (CCPA)"privacy
PCI	Not stated
ISO 27001	Not stated
Single sign-on	Single Sign-On listed in plan comparison table, plan not stated	"Single Sign-On"pricing
Trust center	Not stated

Security answers are the vendor's own claims, quoted. We don't audit them.

Every plan

Plan	Monthly	Billed yearly	Included	Over the allowance	Where it says so
Lofty Agent	Quote	–	–	–	"Lofty Agent Request Pricing"
Lofty Team	Quote	–	–	–	"Lofty Team Request Pricing"
Lofty Broker	Quote	–	–	–	"Lofty Broker Request Pricing"
Lofty Enterprise	Quote	–	–	–	"Lofty Enterprise Request Pricing"