How much does MARA AI cost?
- Free plan
- Not stated
- Free trial
- Free trial available, no credit card required; length not stated
In your favor
- Free trial. Free trial available, no credit card required; length not stated
Watch out for
- Extra usage is billed. Additional AI replies billed at 0.30 € each
- Going over the Lite allowance costs €0.30 per additional ai reply. Included: 150 AI replies.
How you buy and get started
- Sign up
- Self-serve registration, no credit card required "No credit card required"
- Setup
- About three minutes "About three minutes. Connect your review sources and you're drafting replies."
- When sales steps in
- Not stated
- Support
- Help Center with docs and how-tos "Docs and how-tos for getting the most out of MARA."
- Support
- Contact by email "Talk to sales or get support from our team."
What MARA AI does
MARA provides a shared review inbox, AI-drafted replies trained on a hotel's past replies, review analytics, surveys and widgets, with PMS integrations. Pricing is per property per month in three plans, with a free trial and no credit card needed.
- Good for
- Single hotels and hotel groups that want faster review responses, guest feedback analytics and multi-property management.
- Channels
- Google, Booking.com, TripAdvisor, Surveys
- Main product
- AI hotel reputation management and review reply assistant
- Also includes
- AI Review Inbox, Brand Voice, Smart Snippets, Review Analytics, AI Research Assistant, Ask Reviews Anything
- Connects to
- Mews, Apaleo, Ibelsa, Protel, LikeMagic, Oracle (OPERA Cloud), StayNTouch, Guestline, Flexkeeping
- Public API
- Yes
- MCP server
- Yes
- AI-written review replies
MARA learns your brand voice from replies you've already written, then drafts a personal response to every rev
- Auto-post replies
Auto-respond to simple reviews with rules you set, and keep human approval on the drafts that need a closer lo
- Multi-site review aggregation
Analyse reviews from Google, Booking.com, TripAdvisor, surveys, and connected data sources
- SMS/email review requestsNot stated
- Sentiment and topic analysis
MARA detects the topics in every review and answers in your brand voice, with different wording each time.
- Multi-location management
Inbox, replies, analytics and surveys in one place. Multi-user, multi-property, built for groups.
- Custom brand voice
Yes. MARA trains on your past replies and learns your brand voice, so drafts read like your team wrote them.
- Alerts and reporting
Get formatted PDF reports at property, group, or combined level
The same 8 checks appear on every tool in AI review management tools. Each tick quotes the vendor's own site.
Security and your data
| Question | Their answer | Where it says so |
|---|---|---|
| Trains AI on your data? | Not stated | |
| HIPAA (signs a BAA) | Not stated | |
| SOC 2 | Not stated | |
| GDPR | Not stated | |
| CCPA | Not stated | |
| PCI | Not stated | |
| ISO 27001 | Not stated | |
| Single sign-on | Not stated | |
| Trust center | Not stated |
Security answers are the vendor's own claims, quoted. We don't audit them.
Every plan
| Plan | Monthly | Billed yearly | Included | Over the allowance | Where it says so |
|---|---|---|---|---|---|
| Liteper month and property | €100 | €70per month | 150 AI repliesSingle property, up to 50 rooms | €0.30/additional ai reply | "100 €" "70 €" |
| Coreper month and property | €160 | €130per month | 500 AI replies | €0.30/additional ai reply | "160 €" "130 €" |
| Intelligenceper month and property | €290 | €210per month | 500 AI replies | €0.30/additional ai reply | "290 €" "210 €" |
Fine print
- Billing increment
- Not stated
- Billed beyond usage
- Additional AI replies billed at 0.30 € each "0.30 € per add. AI reply"
- Contract
- Not stated
- Refunds
- Not stated
- Auto renew
- Not stated
- Price change notice
- Not stated
"Not stated" means we read their pricing page and terms and they don't say.
About the company
- Legal name
- MARA Solutions GmbH
- Online since
- Apr 1, 2020 Domain registration date
- Ships updates
- 0 in the last 12 months Last on May 7, 2025, from their changelog
- Founder
- Maximilian Lüders, Co-Founder & Head of Sales
- Founder
- Tobias Roelen-Blasberg, Co-Founder & Head of Product
- Customers
- "2000+ customers" their claim
MARA AI alternatives
Reviews elsewhere
We link to reviews instead of copying ratings: those sites don't allow reuse, and we don't test products ourselves.
Questions
Is MARA AI free?
There's no free plan. Free trial: Free trial available, no credit card required; length not stated. Paid plans start at €100/month.
How much does MARA AI cost?
Paid plans start at €70 per month billed yearly, or €100 billed monthly.

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