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Lately pricing

Lately (Lately, Inc.) is an AI tool that turns long text, audio and video into social posts in a brand or personal voice, with scheduling and analytics.

AI social media toolsSelf-serve + sales
Visit LatelyPrices checked Oct 29, 2026

How much does Lately cost?

Paid plans start at $14/mo billed yearly or $19/mo billed monthly
Free plan
Not stated
Free trial
Starter has a 'Try now for free' button; trial length not stated
Enterprise
Contact sales
Read from www.lately.ai/pricing on Oct 29, 2026. Price changed? Tell usSee the line each price came from

In your favor

  • Free trial. Starter has a 'Try now for free' button; trial length not stated
  • Notice before price changes. Terms may change without notice; no price-change notice period stated

Watch out for

  • Their pages disagree: Growth plan social channels and user seats. "25 Social channels 5 User seats" vs "5 Social channels 3 User seats"

How you buy and get started

Self-serve + salesButtons on their site: TRY NOW FOR FREE, REQUEST A DEMO, GET A DEMO, GET STARTED
Sign up
Self-serve signup link for Starter
"TRY NOW FOR FREE"
Setup
Initial onboarding and video library on Growth
"Initial onboarding / video library resource"
When sales steps in
Growth and Enterprise show Request a Demo; Enterprise is custom priced
"REQUEST A DEMO"
Support
Growth: chat-only, 48-hour response
"Chat-only / 48-hour response"
Support
Enterprise: chat-only, 24-hour response
"Chat-only / 24-hour response"

What Lately does

Lately repurposes longform content into social posts using a voice model, then schedules and publishes them to LinkedIn, X, Facebook, Instagram and YouTube or sends them to Hootsuite, Sprinklr or HubSpot. It offers Starter, Growth and custom Enterprise plans, and has announced a chat-based agent called Kately that is on a waitlist.

Good for
Individuals, micro-businesses, growing businesses and agencies, and large enterprises, franchises, social selling teams and employee advocates who want to repurpose existing text, audio and video into social posts.
Channels
LinkedIn personal and company pages, X personal and company pages, Facebook company pages, Instagram company pages, YouTube
Main product
Lately AI social content repurposing and scheduling platform
Also includes
Repurpose longform text, audio and video into social posts, Voice models, Social media calendar and AI scheduling, Performance analytics, RSS feed integration, AI-recommended hashtags and emojis
Connects to
Hootsuite, Hootsuite Amplify, HubSpot Marketing Hub, Sprinklr, UpContent, Grammarly, Bitly
Public API
Not stated
MCP server
Not stated
  • AI caption writingLately's AI will also create social posts on its own, based on the longform content you feed it
  • AI image generationNot stated
  • Multi-network schedulingLately publishes to LinkedIn personal and company pages, X personal and company pages, Facebook company pages,
  • Brand voice trainingBrand voice mirroring and enhancement
  • AI video and carouselsFrom video, we’ll generate a transcript, and dozens of posts with matching video clips.
  • Team approval workflowsApproval workflows
  • Analytics and reportingPerformance analytics.
  • Unified social inboxNot stated
  • Hashtag and best-time suggestionsAI-optimized scheduling for ideal cadence, time and day of week
  • Social listeningNot stated

The same 10 checks appear on every tool in AI social media tools. Each tick quotes the vendor's own site.

Security and your data

QuestionTheir answerWhere it says so
Trains AI on your data?Not stated
HIPAA (signs a BAA)Not stated
SOC 2Not stated
GDPRNot stated
CCPANot stated
PCINot stated
ISO 27001Not stated
Single sign-onNot stated
Trust centerNot stated

Security answers are the vendor's own claims, quoted. We don't audit them.

Every plan

PlanMonthlyBilled yearlyIncludedOver the allowanceWhere it says so
Starter/month billed annually $19 $14per month 5 social channels1 voice model, 5 social channels, 1 user seat – "$14" "$19"
Growth/month billed annually $239 $199per month 5 user seats1 voice model, 25 social channels, 5 user seats (plan cards – "$199" "$239"
EnterpriseCustom Quote – UnlimitedUnlimited voice models, social channels and user seats – "Custom"
Their pages disagree: Growth plan social channels and user seats"25 Social channels 5 User seats" vs "5 Social channels 3 User seats"

Fine print

Billing increment
Not stated
Billed beyond usage
Not stated
Contract
Nonprofit pricing only for annual contract deals
"Yeppers, but only for annual contract deals."
Refunds
Not stated
Auto renew
If a free trial is not cancelled, the customer is billed at its end
"If you do not cancel, we will bill you at the end of the free trial or promotional period"
Price change notice
Terms may change without notice; no price-change notice period stated
"We may modify the Terms from time to time without notice to you."

"Not stated" means we read their pricing page and terms and they don't say.

About the company

Legal name
Lately, Inc.
Address
4082 US Highway 209, Stone Ridge, New York, 12484
Online since
Jul 10, 2020
Domain registration date
Customers
"20,000+ businesses"
their claim

Lately alternatives

Buffer$5 /moFree plan · checked Oct 29, 2026PostFast€10 /mochecked Oct 29, 2026Flick£11 /mochecked Oct 29, 2026ContentStudio$15 /mochecked Oct 29, 2026FeedHive$15 /mochecked Oct 29, 2026SocialPilot$17 /mochecked Oct 29, 2026Later$18.75 /mochecked Oct 29, 2026Metricool$20 /moFree plan · checked Oct 29, 2026

Reviews elsewhere

G2 ↗Trustpilot ↗Reddit ↗Product Hunt ↗

We link to reviews instead of copying ratings: those sites don't allow reuse, and we don't test products ourselves.

Questions

Is Lately free?

There's no free plan. Free trial: Starter has a 'Try now for free' button; trial length not stated. Paid plans start at $19/month.

How much does Lately cost?

Paid plans start at $14 per month billed yearly, or $19 billed monthly.