How much does Metricool cost?
- Free plan
- Yes
- Usage price
- $25/minute
- Enterprise
- Contact sales
In your favor
- No long-term contract. Cancel anytime; plan stays active until end of billing cycle, then account becomes free
- Free plan. Free forever: 1 brand, up to 20 posts per month, 5 competitor profiles, 30 days of analytics, AI social media assistant (5 credits per brand/month), Metricool MCP
How you buy and get started
- Sign up
- Free account via registration page "Create your free account"
- Setup
- Not stated
- When sales steps in
- Custom plan is contact-sales (custom brands, White Label, dedicated account manager) "Let’s talk!"
- Support
- Reach real people for help "Real people helping real people."
What Metricool does
Metricool lets users plan and publish content across many networks, track analytics and competitors, generate reports, and reply to messages in one dashboard. It has a free plan and paid plans priced by number of brands.
- Good for
- Freelancers, small businesses and agencies managing social media accounts for one or many brands, including client teams needing approvals and reports.
- Channels
- Instagram, TikTok, YouTube, Threads, Twitter/X, Twitch, Google Business Profile, Bluesky, Facebook, Pinterest, LinkedIn, Web/Blog, Facebook Ads, Google Ads, TikTok Ads
- Main product
- Metricool, a social media planning, analytics, reporting and inbox tool
- Also includes
- Planner and social calendar, Best times to post, Autolists and RSS feed, Post approval system (Advanced), AI social media assistant with monthly credits, Analytics and competitor analysis
- Connects to
- Zapier, Make.com, Google Drive, Canva, Adobe Express, WordPress, Shopify, Joomla, Google Tag Manager, Wix, Squarespace, SitioSimple
- Public API
- Yes
- MCP server
- Yes
- AI caption writingNot stated
- AI image generationNot stated
- Multi-network scheduling
schedule across all your networks
- Brand voice trainingNot stated
- AI video and carouselsNot stated
- Team approval workflows
Post approval system
- Analytics and reporting
Reports generate themselves
- Unified social inbox
All your messages and comments, neatly in one place.
- Hashtag and best-time suggestions
With the best hours and hashtags that reach your audience.
- Social listeningNot stated
The same 10 checks appear on every tool in AI social media tools. Each tick quotes the vendor's own site.
Security and your data
| Question | Their answer | Where it says so |
|---|---|---|
| Trains AI on your data? | no | "Metricool does not require training rights on Customer inputs/outputs and configures/obtains contractual commitments so that such providers do not use Customer content to train the"terms |
| HIPAA (signs a BAA) | Not stated | |
| SOC 2 | Not stated | |
| GDPR | Acts as data processor under GDPR for administrators | "METRICOOL SOFTWARE has, in accordance with the provisions of the regulations of data protection, the consideration of Data Processor"privacy |
| CCPA | Not stated | |
| PCI | Not stated | |
| ISO 27001 | Not stated | |
| Single sign-on | Not stated | |
| Trust center | Not stated |
Security answers are the vendor's own claims, quoted. We don't audit them.
Every plan
| Plan | Monthly | Billed yearly | Included | Over the allowance | Where it says so |
|---|---|---|---|---|---|
| Free/month | $0 | – | 1 brands20 posts per month | – | "$0/month" |
| Twitter/X Add-on/month per connected account | $10 | – | – | – | "$10/month per connected account" |
| Starter (up to 5 brands)/month | $25 | $20per month | 5 brands | – | "Up to 5 brands for $20/month" "Up to 5 brands for $25/month" |
| Starter (up to 10 brands)/month | $45 | $36per month | 10 brands | – | "Up to 10 brands for $36/month" "Up to 10 brands for $45/month" |
| Advanced (up to 15 brands)/month | $67 | $53per month | 15 brands | – | "Up to 15 brands for $53/month" "Up to 15 brands for $67/month" |
| Advanced (up to 25 brands)/month | $107 | $85per month | 25 brands | – | "Up to 25 brands for $85/month" "Up to 25 brands for $107/month" |
| Advanced (up to 50 brands)/month | $210 | $159per month | 50 brands | – | "Manage up to 50 brands for $159/month" "Manage up to 50 brands for $210/month" |
| Hashtag Tracker (Instagram or X)/day | $25per minute | – | – | – | "$25/day" |
| Custom | Quote | – | – | – | "Let’s talk!" |
Free plan: Free forever: 1 brand, up to 20 posts per month, 5 competitor profiles, 30 days of analytics, AI social media assistant (5 credits per brand/month), Metricool MCP
Fine print
- Billing increment
- Not stated
- Billed beyond usage
- Not stated
- Contract
- Cancel anytime; plan stays active until end of billing cycle, then account becomes free "You can cancel your plan at any time. You can continue to enjoy your payment plan until the end of the current billing cycle. Once it is terminated, your account will become free."
- Refunds
- Not stated
- Auto renew
- Not stated
- Price change notice
- Not stated
"Not stated" means we read their pricing page and terms and they don't say.
About the company
- Legal name
- METRICOOL SOFTWARE
- Online since
- Apr 4, 2015 Domain registration date
- Founder
- Laura and Juanpa, software engineers, built the first version (Bloggerespacio)
- Funding
- 2024: joined team.blue "2024 — We join team.blue"
- Customers
- "Over 4 million professionals use Metricool" their claim
Metricool alternatives
Buffer
PostFast
Flick
Lately
ContentStudio
FeedHive
SocialPilot
LaterReviews elsewhere
We link to reviews instead of copying ratings: those sites don't allow reuse, and we don't test products ourselves.
Questions
Is Metricool free?
Yes. Free forever: 1 brand, up to 20 posts per month, 5 competitor profiles, 30 days of analytics, AI social media assistant (5 credits per brand/month), Metricool MCP Paid plans start at $10/month.
How much does Metricool cost?
Paid plans start at $20 per month billed yearly, or $10 billed monthly.
Does Metricool train AI on your data?
No, according to Metricool: "Metricool does not require training rights on Customer inputs/outputs and configures/obtains contractual commitments so that such providers "