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Later pricing

Later is a social media management platform for scheduling, analytics, AI captions, approvals and a social inbox, alongside influencer marketing services.

AI social media toolsSelf-serve + sales
Visit LaterPrices checked Oct 29, 2026

How much does Later cost?

Paid plans start at $18.75/mo billed yearly
Free plan
Not stated
Free trial
14-day free trial on all paid plans
Enterprise
Contact sales
Read from later.com/pricing/ on Oct 29, 2026. Price changed? Tell usSee the line each price came from

In your favor

  • Free trial. 14-day free trial on all paid plans
  • Notice before price changes. Reasonable prior notice; changes take effect at end of billing cycle

Watch out for

  • Going over the Growth allowance costs $3.75 per extra user per month. Included: 2 users.
  • Their pages disagree: price per extra user. "Extra users (**$3.75 USD/month** each)" vs "You can add additional users to each paid plan for $5 per additional u"

How you buy and get started

Self-serve + salesButtons on their site: Start 14-day free trial, Start 14-Day Free Trial, Let's talk strategy
Sign up
Self-serve 14-day free trial for Later Social
"Start 14-day free trial"
Setup
Not stated
When sales steps in
Not stated
Support
Human support by email via chatbot on all plans
"Send your question to the team in the Later chatbot. Receive a response by email."
Support
Prioritized support on Scale, response within 12 hours
"Get a response to your support inquiries within 12 hours."

What Later does

Later Social lets teams plan, schedule and analyze posts across Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn and Snapchat, with three paid plans and a 14-day free trial. Later also sells full-service influencer campaigns and an influencer marketing platform.

Good for
Individual creators, social media managers, small teams and agencies managing several brand profiles; brands wanting influencer campaign services.
Channels
Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn, Snapchat
Main product
Later Social
Also includes
Visual planner and auto publishing, Multi-profile scheduling, Best time to post, Hashtag suggestions, AI Caption Writer and Ideas (credit based), Content approval and external comment workflows
Connects to
Canva, Mailchimp, Google Analytics, Mavely, Meta Ads
Public API
Not stated
MCP server
Not stated
  • AI caption writingUse AI technology to instantly generate on-brand captions for your Instagram posts.
  • AI image generationNot stated
  • Multi-network schedulingSchedule one post to multiple social profiles from Later on the web.
  • Brand voice trainingNot stated
  • AI video and carouselsNot stated
  • Team approval workflowsCollaborate with your team to submit and approve posts, or request post approval within Later Social on the we
  • Analytics and reportingView performance across all your connected social profiles in one place, with filters, and shareable reports.
  • Unified social inboxManage and reply to your Instagram DMs, comments, and post mentions or tags directly in Later Social on the we
  • Hashtag and best-time suggestionsGet automatic hashtag suggestions for Instagram based on the content in your caption.
  • Social listeningDiscover who is talking about you and engage with impactful mentions to manage your brand reputation.

The same 10 checks appear on every tool in AI social media tools. Each tick quotes the vendor's own site.

Security and your data

QuestionTheir answerWhere it says so
Trains AI on your data?Not stated
HIPAA (signs a BAA)Not stated
SOC 2Not stated
GDPRNot stated
CCPANot stated
PCINot stated
ISO 27001Not stated
Single sign-onall plans"Get access to all your Later products with the same username and password."pricing
Trust centerTrust Center linked at trust.later.com"Trust Center"pricing

Security answers are the vendor's own claims, quoted. We don't audit them.

Every plan

PlanMonthlyBilled yearlyIncludedOver the allowanceWhere it says so
StarterUSD/month, billed yearly – $18.75per month 1 users1 social set (8 profiles), 30 posts per profile per month, 5 – "$18.75USD/month"
GrowthUSD/month, billed yearly – $37.50per month 2 users2 social sets (16 profiles), 180 posts per profile per month $3.75/extra user per month "$37.50USD/month"
ScaleUSD/month, billed yearly – $82.50per month 4 users6 social sets (48 profiles), unlimited posts, 100 AI credits $3.75/extra user per month "$82.50USD/month"
Their pages disagree: price per extra user"Extra users (**$3.75 USD/month** each)" vs "You can add additional users to each paid plan for $5 per additional user."

Fine print

Billing increment
Not stated
Billed beyond usage
Not stated
Contract
Annual plans are billed once per year and renew automatically
"Annual plans are billed once per year and renewed automatically."
Refunds
Case-by-case, at Later's sole discretion
"Certain refund requests for Subscriptions may be considered by Later on a case-by-case basis and granted in sole discretion of Later."
Auto renew
Subscriptions auto-renew each billing cycle unless cancelled
"At the end of each Billing Cycle, your Subscription will automatically renew unless you or we cancel it prior to the renewal."
Price change notice
Reasonable prior notice; changes take effect at end of billing cycle
"Later will provide you with a reasonable prior notice of any change in Subscription fees to give you an opportunity to terminate your Subscription before such change becomes effect"

"Not stated" means we read their pricing page and terms and they don't say.

About the company

Legal name
Victory Square Media Inc. dba Later (Later Social terms); Mavrck LLC d.b.a. Later (privacy notice)
Online since
Feb 25, 1997
Domain registration date
Customers
"Trusted by industry leaders"
their claim

Later alternatives

Buffer$5 /moFree plan · checked Oct 29, 2026PostFast€10 /mochecked Oct 29, 2026Flick£11 /mochecked Oct 29, 2026Lately$14 /mochecked Oct 29, 2026ContentStudio$15 /mochecked Oct 29, 2026FeedHive$15 /mochecked Oct 29, 2026SocialPilot$17 /mochecked Oct 29, 2026Metricool$20 /moFree plan · checked Oct 29, 2026

Reviews elsewhere

G2 ↗Trustpilot ↗Reddit ↗Product Hunt ↗

We link to reviews instead of copying ratings: those sites don't allow reuse, and we don't test products ourselves.

Questions

Is Later free?

There's no free plan. Free trial: 14-day free trial on all paid plans.

How much does Later cost?

Paid plans start at $18.75 per month billed yearly.