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Puzzle pricing

AI-native accounting software for startups and small businesses, with optional done-for-you bookkeeping services.

AI finance toolsSelf-serve + sales
Visit PuzzlePrices checked Oct 29, 2026

How much does Puzzle cost?

Paid plans start at $104/mo billed yearly or $30/mo billed monthly
Free plan
Not stated
Free trial
14-day free trial

In your favor

  • Unlimited credits on Complete. A flat price with no cap on credits.
  • Free trial. 14-day free trial
  • No setup fee. Migration $149 per system, charged once; waived with catch-up bookkeeping or Full Service

Watch out for

  • Their pages disagree: Refund guarantee window. "If you do not experience at least a 50% reduction in your month-end cl" vs "If you do not experience at least a 50% reduction in month-end close t"

How you buy and get started

Self-serve + salesButtons on their site: Try for free, Book a demo, Chat with an expert, Talk to us
Sign up
Self-serve signup via Try for free
"[Try for free](https://app.puzzle.io/signup)"
Setup
Guided onboarding, one-click integrations, optional QuickBooks import
"Guided onboarding"
When sales steps in
Not stated
Support
Priority support on Complete and Scale; dedicated onboarding and support on Scale
"Dedicated onboarding and support"
Support
Help center and contact support
"Contact support"

What Puzzle does

Puzzle is a general ledger platform with an AI suite (Chat, Cowork, Close) that categorizes transactions, reconciles accounts and answers questions about the books. Accountants from Puzzle or partner firms can be added to review or run the monthly close.

Good for
Startups and small and medium businesses that want real-time books, either self-managed with AI or with an accountant handling the close.
Channels
Web app, Slack chat with an expert, Email (bookkeeper questions), Help center
Main product
Puzzle AI-native accounting software (general ledger) with AI Suite
Also includes
AI Chat, Cowork and Close, 85-90% automatic transaction categorization, Auto-drafted financial statements, Cash and accrual books, Cash, burn and runway insights, Revenue recognition
Connects to
Stripe, Mercury, Brex, Ramp, Gusto, Rippling, Deel, Bill.com, QuickBooks (import), Xero (migration), Plaid (12,000+ banks), Claude (MCP)
Public API
Yes
MCP server
Yes
  • AI transaction categorization85–90% of transactions categorized automatically, no rules to write
  • Invoice data extractionNot stated
  • AP approval workflowsNot stated
  • Expense and card managementNot stated
  • AI forecasting and budgetingAn annual budget and forecast built on your Puzzle actuals, ready for your board.
  • Automated reconciliation and closeAI-powered reconciliations
  • Ask questions in plain languageAsk a question, get an answer from your actual books in plain English.
  • ERP and accounting integrationsDirect integrations sync your data automatically every day — no exports, no CSVs.

The same 8 checks appear on every tool in AI finance tools. Each tick quotes the vendor's own site.

Security and your data

QuestionTheir answerWhere it says so
Trains AI on your data?Not stated
HIPAA (signs a BAA)Not stated
SOC 2Not stated
GDPRNot stated
CCPANot stated
PCINot stated
ISO 27001Not stated
Single sign-onNot stated
Trust centerNot stated

Security answers are the vendor's own claims, quoted. We don't audit them.

Every plan

PlanMonthlyBilled yearlyIncludedOver the allowanceWhere it says so
Starter/mo $30 – 1 users25 lifetime AI credits – "Your first books $30 /mo"
Payroll & people ops add-onper employee per month $49 – –5 employee minimum – "From $49 per employee per month"
Core/mo $72 – 5 users25 lifetime AI credits – "Your QuickBooks replacement $72 /mo"
Tax filing add-onper year – $104per month –plus $250 per state – "From $1,250 per year"
Complete/mo $120 – Unlimited100 AI credits / month, unlimited seats – "Your business upgrade $120 /mo"
Sales tax add-onper state per month $149 – – – "$149 per state per month"
Core + Expert Reviewed Bookkeeping/mo $171 – –For up to $10K / mo in expenses – "$171 /mo For Up to $10K / mo in expenses · Includes software + service"
13-Week cash flow forecast add-onper month $299 – – – "From $299 per month"
Scale/mo $360 – Unlimited300 AI credits / month, unlimited seats – "High volume accounting $360 /mo"
Controller add-onper month $2,000 – 8 hours – "$2,000 per month"
Fractional CFO add-onper month $2,400 – 8 hours – "From $2,400 per month"
Migration add-onper system – – – – "$149 per system"
Catch-up bookkeeping add-onper month of books – – – – "From $300 per month of books"
Budget & operating plan add-on – – – – "From $3,500"
Fundraise readiness add-on – – – – "From $7,500"
Their pages disagree: Refund guarantee window"If you do not experience at least a 50% reduction in your month-end close time within your" vs "If you do not experience at least a 50% reduction in month-end close time in your second m"

Fine print

Billing increment
Not stated
Billed beyond usage
Not stated
Contract
Not stated
Refunds
Refund of subscription fees if no 50% reduction in month-end close time; request within 30 days of second month close, u
"If you do not experience at least a 50% reduction in month-end close time in your second month close, you may request a refund of your Puzzle subscription fees within 30 days (up t"
Auto renew
Not stated
Price change notice
Not stated

"Not stated" means we read their pricing page and terms and they don't say.

About the company

Legal name
Puzzle Financial Inc.
Address
2810 N Church St PMB 17788 Wilmington, Delaware 19802-4447 USA
Online since
Nov 30, 2014
Domain registration date
Founder
Sasha Orloff, Cofounder & CEO
Founder
John Cwikla, Cofounder & CTO
Customers
"10,000+ companies trust Puzzle"
their claim
Backing
"Funded by large venture funds, a syndicate of venture-backed CFOs, angels and fo"
their words

Puzzle alternatives

Reviews elsewhere

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Questions

Is Puzzle free?

There's no free plan. Free trial: 14-day free trial. Paid plans start at $30/month.

How much does Puzzle cost?

Paid plans start at $104 per month billed yearly, or $30 billed monthly.