How much does Ahrefs cost?
Paid plans start at
$20/mo
- Free plan
- Yes
- Enterprise
- Contact sales
Read from ahrefs.com/pricing on Oct 29, 2026. Price changed? Tell usSee the line each price came from
In your favor
- No long-term contract. no contracts; Enterprise requires annual commitment
- Free plan. Ahrefs Free gives website owners free limited access to Site Explorer and Site Audit; after a paid plan ends you are switched to it.
- No setup fee. Setup is included in the price.
- Notice before price changes. price changes take effect on renewal; no advance notice period stated
Watch out for
- Extra usage is billed. Additional users and pay-as-you-go credits/data are charged automatically when over plan limits
- Going over the Custom prompts Basic allowance costs $0.02 to $0.02 per check. Included: 2500 checks.
- No refunds on a long commitment. no refunds in general; monthly subscriptions may request one if unused
How you buy and get started
Self-serve + salesButtons on their site: Get started, Talk to sales, Sign up for Ahrefs, Start for Free
- Sign up
- self-serve signup on web "Sign up for Ahrefs"
- Setup
- Not stated
- When sales steps in
- Enterprise plan via Talk to sales "Talk to sales"
- Support
- Customer support available 5 days a week "available 5 days a week when you need it most"
What Ahrefs does
Ahrefs sells tiered monthly plans (Lite, Standard, Advanced, Enterprise) plus a Starter plan, a free plan and add-ons such as Brand Radar, Content Kit and Report Builder. It also promotes Letaido, a separate AI marketing platform that builds reports, apps and automations.
- Good for
- Marketers, SEOs, content teams, agencies, in-house teams and enterprises who want search and AI-visibility data and reporting.
- Channels
- Web app, Browser extension, API, MCP server
- Main product
- Ahrefs SEO and AI search marketing platform
- Also includes
- Site Explorer, Keywords Explorer, Rank Tracker, Brand Radar, Site Audit, Web Analytics
- Connects to
- Google Search Console, Looker Studio, ChatGPT, Claude, Copilot, Ahrefs Connect
- Public API
- Yes
- MCP server
- Yes
- AI content generation
Improve your content with AI.
- Brand voice trainingNot stated
- Campaign automation workflowsNot stated
- Email and SMS marketingNot stated
- AI ad creativeNot stated
- SEO and AI search tools
Dominate AI search. Track brand mentions, citations, and sentiment across AI chatbots.
- CRM and app integrationsNot stated
- Analytics and reporting
Get a high-level view of your websites and create customizable reports with Ahrefs data.
The same 8 checks appear on every tool in AI marketing tools. Each tick quotes the vendor's own site.
Security and your data
| Question | Their answer | Where it says so |
|---|---|---|
| Trains AI on your data? | yes, terms allow training on User Content; Enterprise lists no training on your | "You agree that we may use User Content, including any content you provide to us in connection with your use of AI Tools, to train our machine learning models and support and develo"terms |
| HIPAA (signs a BAA) | Not stated | |
| SOC 2 | Not stated | |
| GDPR | Not stated | |
| CCPA | Notice at Collection under the California Consumer Privacy Act | "11. Notice at Collection under the California Consumer Privacy Act"privacy |
| PCI | Not stated | |
| ISO 27001 | ISO27001 certified | "ISO27001 certified"home |
| Single sign-on | Enterprise | "SSO & enterprise-grade security"pricing |
| Trust center | Not stated |
Security answers are the vendor's own claims, quoted. We don't audit them.
Every plan
| Plan | Monthly | Billed yearly | Included | Over the allowance | Where it says so |
|---|---|---|---|---|---|
| Ahrefs Free | $0 | – | – | – | "Get Ahrefs data on your site and fix what matters." |
| Project Boost Pro add-on/mo per project | $20 | – | – | – | "$20/mo per project" |
| Starter/mo | $29 | – | – | – | "data exports forecasting & trends no training on your data starter see what people search " |
| Custom prompts Basic/mo | $50 | – | 2500 checks | $0.02 to $0.02/check | "an=awt-2024&addon=brand-radar learn more ↗ /brand-radar --- custom prompt packages need to" |
| Content Kit add-on/mo | $99 | – | – | – | "From $99/mo" |
| Report Builder add-on/mo | $99 | – | 50 reports | – | "$99/mo" |
| Custom prompts Growth/mo | $100 | – | 7000 checks | $0.01 to $0.01/check | "monthly get started /signup?plan=awt-2024&addon=brand-radar&custom-prompts=basic growth e." |
| Lite/mo | $129 | – | 1 users | – | "of web-scale data /big-data . pay annually, save up to 17% lite essential data for small b" |
| Brand Radar AI/mo | $199 | – | – | – | "Get started from $199/mo" |
| Project Boost Max add-on/mo per project | $200 | – | – | – | "$200/mo per project" |
| Standard/mo | $249 | – | 1 users | – | "essential data for small businesses and personal projects. standard perfect for freelance " |
| Custom prompts Scale/mo | $250 | – | 25000 checks | $0.01 to $0.01/check | "monthly get started /signup?plan=awt-2024&addon=brand-radar&custom-prompts=basic growth e." |
| Advanced/mo | $449 | – | 1 users | – | "ndard perfect for freelance seos and marketing consultants. advanced more tools and data f" |
| Enterprise/mo | $1,499 | – | 3 users | – | "er segmentation soon more in site audit http authentication enterprise scale with advanced" |
Free plan: Ahrefs Free gives website owners free limited access to Site Explorer and Site Audit; after a paid plan ends you are switched to it.
Fine print
- Billing increment
- Not stated
- Billed beyond usage
- Additional users and pay-as-you-go credits/data are charged automatically when over plan limits "If not prepaid for, additional users are automatically charged on a pay-as-you-go basis."
- Contract
- no contracts; Enterprise requires annual commitment "There are no contracts or setup fees. You can switch your plan or cancel your Ahrefs subscription at any time."
- Refunds
- no refunds in general; monthly subscriptions may request one if unused "Ahrefs does not issue refunds in general."
- Auto renew
- recurring charges until plan is cancelled "you agree to recurring periodic charges according to the Subscription Period until the Subscription Plan is cancelled or terminated."
- Price change notice
- price changes take effect on renewal; no advance notice period stated "Any alterations in pricing will come into effect upon renewal of your Subscription Plan"
"Not stated" means we read their pricing page and terms and they don't say.
About the company
- Legal name
- Ahrefs Pte. Ltd.
- Address
- 16 Raffles Quay, #33-03 Hong Leong Building, Singapore 048581
- Online since
- Nov 25, 2010 Domain registration date
- Customers
- "Marketers at 44% of the Fortune 500 use Ahrefs" their claim
- Backing
- "Bootstrapped" their words
Ahrefs alternatives
HubSpot Marketing Hub$7 /moFree plan · checked Oct 29, 2026
Creatify AI$10 /moFree plan · checked Oct 29, 2026
VEED$10 /moFree plan · checked Oct 29, 2026
Omnisend$11.20 /moFree plan · checked Oct 29, 2026
AKOOL$12 /moFree plan · checked Oct 29, 2026
Zapier$13.33 /moFree plan · checked Oct 29, 2026
AdCreative.ai$20 /mochecked Oct 29, 2026
Salesforce Marketing Cloud (Agentforce Marketing)$25 /mochecked Oct 29, 2026Reviews elsewhere
We link to reviews instead of copying ratings: those sites don't allow reuse, and we don't test products ourselves.
Questions
Is Ahrefs free?
Yes. Ahrefs Free gives website owners free limited access to Site Explorer and Site Audit; after a paid plan ends you are switched to it. Paid plans start at $20/month.
How much does Ahrefs cost?
Paid plans start at $20 per month.
Does Ahrefs train AI on your data?
Yes, terms allow training on user content; enterprise lists no training on your data, according to Ahrefs: "You agree that we may use User Content, including any content you provide to us in connection with your use of AI Tools, to train our machin"