Braze pricing

Customer engagement platform that sends email, SMS, push, WhatsApp and in-app messages from one place, with AI features and journey orchestration.

AI marketing toolsSelf-serve + sales

Visit BrazePrices checked Oct 29, 2026

How much does Braze cost?

PriceNot publishedBraze asks you to contact sales.

Free plan: Not stated
Free trial: Free trial offered, length not stated
Enterprise: Contact sales

Read from www.braze.com/pricing on Oct 29, 2026. Price changed? Tell usSee the line each price came from

In your favor

Free trial. Free trial offered, length not stated

How you buy and get started

Self-serve + salesButtons on their site: Contact Sales, Start a Free Trial, Get pricing, Talk to an expert

Sign up: Free trial signup available
Setup: Not stated
When sales steps in: Not stated
Support: 24x7x365 customer support

What Braze does

Braze combines a data platform, cross-channel messaging, journey orchestration and BrazeAI in one product. Pricing is contract-based and scales with Monthly Active Users, plus a pool of Action Credits used across channels and certain AI products.

Good for: Startups through large global enterprises that run cross-channel customer engagement, from first campaigns to AI-driven personalization at scale.
Channels: Email, Push Notifications, SMS, MMS, RCS, WhatsApp, KakaoTalk, LINE, In-App Messages, Banners, Content Cards, Web Messaging, Landing Pages, Webhooks
Main product: Braze Platform (customer engagement platform with BrazeAI, Braze Data Platform, cross-channel messaging and journey orchestration)
Also includes: BrazeAI Operator, BrazeAI Agent Console, Generative AI, Intelligence Suite, Content Optimizer, BrazeAI Decisioning Studio Go
Public API: Not stated
MCP server: Not stated

AI content generationGenerative AI
Brand voice trainingNot stated
Campaign automation workflowsCampaigns & Canvases
Email and SMS marketingSMS, MMS, RCS
AI ad creativeNot stated
SEO and AI search toolsNot stated
CRM and app integrationsSupercharge the power of Braze with pre-built partner solutions designed to accelerate success
Analytics and reportingData export, reporting, & analytics

The same 8 checks appear on every tool in AI marketing tools. Each tick quotes the vendor's own site.

Security and your data

Question	Their answer	Where it says so
Trains AI on your data?	Not stated
HIPAA (signs a BAA)	available	"HIPAA Business Associate Addendum"terms
SOC 2	Not stated
GDPR	GDPR FAQs published	"GDPR FAQs"terms
CCPA	Not stated
PCI	Not stated
ISO 27001	Not stated
Single sign-on	included in every tier	"SAML & Single-Sign On (SSO)"pricing
Trust center	Not stated

Security answers are the vendor's own claims, quoted. We don't audit them.

Every plan

Plan	Monthly	Billed yearly	Included	Over the allowance	Where it says so
Braze Go	Quote	–	–	–	"For early-stage growth teams looking to activate customer data and launch personalized cro"
Braze Select	Quote	–	–	–	"For companies scaling their engagement across more channels and team members while strengt"
Braze Pro	Quote	–	–	–	"For brands optimizing performance and maximizing impact with advanced BrazeAI™ capabilitie"
Braze Enterprise	Quote	–	–	–	"For forward-thinking enterprises running engagement at massive scale."

Fine print

Billing increment: Not stated
Billed beyond usage: Not stated
Contract: Contract made of a Platform Edition, MAU and Profiles, Action Credits and CX Services
Refunds: Not stated
Auto renew: Not stated
Price change notice: Not stated

"Not stated" means we read their pricing page and terms and they don't say.