How much does Hightouch cost?
PriceNot publishedHightouch asks you to contact sales.
- Free plan
- Yes
- Enterprise
- Contact sales
Read from hightouch.com/pricing on Oct 29, 2026. Price changed? Tell usSee the line each price came from
In your favor
- Free plan. Basic Reverse ETL free tier: up to 2 active syncs, unlimited destinations and unlimited user seats. What happens after is not stated.
Watch out for
- Extra usage is billed. Usage above the purchased tier is charged immediately at the Order Form overage rate and payable the next month
How you buy and get started
Self-serve + salesButtons on their site: Get a demo, Get started, Sign up
- Sign up
- Self-serve signup available for the free Basic Reverse ETL tier "[Get started](https://app.hightouch.com/login)"
- Setup
- White glove onboarding included with CDP and AI Decisioning plans "White glove onboarding"
- When sales steps in
- Agentic Marketing Platform and Composable CDP are sold via demo "Get a demo"
- Support
- Dedicated shared Slack, dedicated CSM, email and Slack support "Dedicated shared Slack"
- Support
- Billing questions by email "accounting@hightouch.com"
What Hightouch does
Hightouch offers an Agentic Marketing Platform (Ad Studio, Lifecycle Studio, AI Decisioning, Content Assembly) and a Composable CDP that runs on top of a customer's data warehouse. It syncs data to 300+ tools and prices on usage, with demos for the main products and a free Basic Reverse ETL tier.
- Good for
- Enterprise marketing, advertising and data teams with a data warehouse that want to activate customer data and generate on-brand ads and lifecycle campaigns.
- Channels
- Advertising, Marketing automation, CRM, Customer success
- Main product
- Agentic Marketing Platform and Composable CDP
- Also includes
- Ad Studio, Lifecycle Studio, AI Decisioning, Content Assembly, Customer Studio (audiences and journeys), Reverse ETL
- Connects to
- Snowflake, Databricks, Google BigQuery, AWS Redshift, Azure, Salesforce, HubSpot, Google Ads, Facebook Ads, The Trade Desk, dbt, Sigma
- Public API
- Yes
- MCP server
- Not stated
- AI content generation
Create infinite content using your existing assets and brand guidelines
- Brand voice training
Connect AI that’s grounded in all your brand context and data to every customer-facing channel.
- Campaign automation workflows
Create any audience with a no-code builder, then orchestrate personalized journeys across every channel in you
- Email and SMS marketing
Yes, Hightouch can send messages now.
- AI ad creative
Build, edit, and launch on-brand ads at the volume performance marketing requires.
- SEO and AI search toolsNot stated
- CRM and app integrations
Hightouch integrates with 300+ tools spanning Advertising, Marketing Automation, CRMs, Customer Success, and m
- Analytics and reporting
Analyze campaigns
The same 8 checks appear on every tool in AI marketing tools. Each tick quotes the vendor's own site.
Security and your data
| Question | Their answer | Where it says so |
|---|---|---|
| Trains AI on your data? | Not stated | |
| HIPAA (signs a BAA) | available | "Custom Security Review (BAA, DPA, full SOC2 report)"pricing |
| SOC 2 | SOC 2 Type 2 | "Enterprise-level security with SOC 2 Type 2 and ISO 27001 certification"home |
| GDPR | GDPR compliance | "GDPR Compliance"pricing |
| CCPA | Not stated | |
| PCI | Not stated | |
| ISO 27001 | ISO 27001 certified | "ISO 27001 Certified"pricing |
| Single sign-on | SAML SSO with SCIM; Google and Azure SSO | "Manage user authentication centrally with SAML SSO and keep access grants up-to-date with support for SCIM."security |
| Trust center | Not stated |
Security answers are the vendor's own claims, quoted. We don't audit them.
Every plan
| Plan | Monthly | Billed yearly | Included | Over the allowance | Where it says so |
|---|---|---|---|---|---|
| Basic Reverse ETL | – | – | 2 active syncs | – | "Up to 2 active syncs" |
| Agentic Marketing Platform | Quote | – | – | – | "Flexible and scalable usage based pricing to meet your growth needs." |
| Composable CDP | Quote | – | – | – | "Composable and usage based pricing to ensure you only pay for what you need." |
Free plan: Basic Reverse ETL free tier: up to 2 active syncs, unlimited destinations and unlimited user seats. What happens after is not stated.
Fine print
- Auto renew
- Renews automatically for the shorter of the initial term or 12 months unless non-renewal notice is given 30 days before "will automatically renew for additional periods equal to the shorter of the same duration as the initial Service Term or twelve (12) months"
- Billed beyond usage
- Usage above the purchased tier is charged immediately at the Order Form overage rate and payable the next month "Hightouch will immediately charge additional fees ("A La Carte Fees") at the overage rate indicated in the Order Form"
- Billing increment
- Not stated
- Contract
- Order Form with a Service Term; invoices payable within 30 days; late charge 0.5% per month "Customer will pay invoices within thirty (30) days of the date of invoice, unless otherwise set forth in the Order Form."
- Price change notice
- Not stated
- Refunds
- Not stated
"Not stated" means we read their pricing page and terms and they don't say.
About the company
- Legal name
- Carry Technologies, Inc. dba Hightouch
- Online since
- Feb 2, 1995 Domain registration date
- Ships updates
- 1 in the last 12 months Last on Feb 1, 2027, from their changelog
- Founder
- Founded by engineers who worked with customer data platforms and AI (names not given)
- Funding
- Databricks Ventures invested in Hightouch "Databricks Invests in Hightouch"
- Customers
- "The world's most innovative companies choose Hightouch" their claim
- Backing
- "Named a Leader in the Gartner Magic Quadrant for Customer Data Platforms" their words
Hightouch alternatives
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Ahrefs$20 /moFree plan · checked Oct 29, 2026Reviews elsewhere
We link to reviews instead of copying ratings: those sites don't allow reuse, and we don't test products ourselves.
Questions
Is Hightouch free?
Yes. Basic Reverse ETL free tier: up to 2 active syncs, unlimited destinations and unlimited user seats. What happens after is not stated.
Is Hightouch HIPAA compliant?
Hightouch says a HIPAA BAA is available.