Home/AI marketing tools/Iterable

Iterable pricing

AI customer engagement platform for running cross-channel marketing campaigns and journeys.

AI marketing toolsSales-led
Visit IterablePrices checked Oct 29, 2026

How much does Iterable cost?

PriceNot publishedIterable asks you to contact sales.
Free plan
Not stated
Read from iterable.com/pricing on Oct 29, 2026. Price changed? Tell usSee the line each price came from

Watch out for

  • Their pages disagree: address. "201 Spear Street, Suite 1050" vs "71 Stevenson Street Suite 300, San Francisco, CA 94105"

How you buy and get started

Sales-ledButtons on their site: Book a demo, Contact Sales
Sign up
Not stated
Setup
Not stated
When sales steps in
Not stated
Support
Help Center and support tickets
"[Submit a Support Ticket](https://support.iterable.com/hc/en-us/requests/new)"

What Iterable does

Iterable offers campaigns, journeys, audiences, catalog and analytics, plus an AI layer called Nova (insights, decisioning, agents). Pricing is not published on the pages; buyers book a demo.

Good for
Enterprise consumer brands in fintech, retail, media, marketplaces and consumer apps running lifecycle marketing.
Main product
Iterable customer engagement platform
Also includes
Campaigns, Journeys, Audiences, Catalog, Insights & Analytics, Nova insights
Public API
Yes
MCP server
Not stated
  • AI content generationNot stated
  • Brand voice trainingNot stated
  • Campaign automation workflowsNova agents help teams build and optimize audiences, journeys, and campaigns faster, automating manual work so
  • Email and SMS marketingNot stated
  • AI ad creativeNot stated
  • SEO and AI search toolsNot stated
  • CRM and app integrationsNot stated
  • Analytics and reportingNova surfaces the signals behind performance

The same 8 checks appear on every tool in AI marketing tools. Each tick quotes the vendor's own site.

Security and your data

QuestionTheir answerWhere it says so
Trains AI on your data?Not stated
HIPAA (signs a BAA)Not stated
SOC 2SOC 2 Type 2"SOC 2 Type 2"security
GDPRyes"we adhere to rigorous global privacy standards including GDPR, CCPA, DPF, and CBPR/PRP frameworks"security
CCPAyes"we adhere to rigorous global privacy standards including GDPR, CCPA, DPF, and CBPR/PRP frameworks"security
PCINot stated
ISO 27001ISO 27001"ISO 27001"security
Single sign-onNot stated
Trust centerhttps://trust.iterable.com/"[Trust Center](https://trust.iterable.com)"home

Security answers are the vendor's own claims, quoted. We don't audit them.

Every plan

No prices are published on Iterable's pricing page.

Their pages disagree: address"201 Spear Street, Suite 1050" vs "71 Stevenson Street Suite 300, San Francisco, CA 94105"

Fine print

Billing increment
Not stated
Billed beyond usage
Not stated
Contract
Not stated
Refunds
Not stated
Auto renew
Not stated
Price change notice
Not stated

"Not stated" means we read their pricing page and terms and they don't say.

About the company

Legal name
Iterable, Inc.
Address
201 Spear Street, Suite 1050, San Francisco, CA 94105
Online since
Dec 28, 2011
Domain registration date
Customers
"Thousands of marketing teams"
their claim

Iterable alternatives

HubSpot Marketing Hub$7 /moFree plan · checked Oct 29, 2026Creatify AI$10 /moFree plan · checked Oct 29, 2026VEED$10 /moFree plan · checked Oct 29, 2026Omnisend$11.20 /moFree plan · checked Oct 29, 2026AKOOL$12 /moFree plan · checked Oct 29, 2026Zapier$13.33 /moFree plan · checked Oct 29, 2026AdCreative.ai$20 /mochecked Oct 29, 2026Ahrefs$20 /moFree plan · checked Oct 29, 2026

Reviews elsewhere

G2 ↗Trustpilot ↗Reddit ↗Product Hunt ↗

We link to reviews instead of copying ratings: those sites don't allow reuse, and we don't test products ourselves.

Questions

Is Iterable free?

No free plan is stated on Iterable's pricing page.