How much does Klaviyo cost?
- Free plan
- Yes
- Enterprise
- Contact sales
In your favor
- Free plan. Free plan: up to 250 active profiles, 500 email sends/month, $5 of mobile messages/month, $5 of Composer usage/month, built-in reporting. Email support for first 60 days. Beyond limits, sending is paused until upgrade or next billing cycle.
Watch out for
- Service stops at the limit. Free plan sending is paused when limits are exceeded until next billing cycle or upgrade
How you buy and get started
- Sign up
- Self-serve signup, including with Google "[Sign up with Google](https://www.klaviyo.com/auth/google/login)"
- Setup
- Not stated
- When sales steps in
- Professional Services and Enterprise are under Talk to sales "Professional ServicesEnterprise"
- Support
- Email support for first 60 days on free plan "Email support for first 60 days"
- Support
- Academy, Community, Help Center "Klaviyo Academy courses"
What Klaviyo does
Klaviyo unifies customer data with email, SMS, WhatsApp, push, social and service tools, and offers Composer, an AI agent that plans and launches campaigns for user approval. It has a free plan and 400+ integrations.
- Good for
- Ecommerce and other B2C brands, from small businesses and startups on the free plan up to enterprises.
- Channels
- Email, SMS, RCS, WhatsApp, Push, Social, Helpdesk
- Main product
- Klaviyo B2C CRM with Composer (AI marketing agent)
- Also includes
- Email marketing, SMS marketing, RCS for Business, WhatsApp, Social marketing, Mobile app push
- Connects to
- Shopify, WooCommerce, BigCommerce, Adobe Commerce (Magento), Salesforce Commerce Cloud, Wix, Claude, ChatGPT, Google Ads, Nosto, PostPilot, MNTN
- Public API
- Yes
- MCP server
- Yes
- AI content generation
Klaviyo AI generates and personalizes campaigns, optimizes interactions, and supports customers 24/7 with tool
- Brand voice trainingNot stated
- Campaign automation workflows
Composer spots it in your customer data, then plans and launches personalized campaigns across every channel.
- Email and SMS marketing
Up to 500 email sends per month
- AI ad creativeNot stated
- SEO and AI search toolsNot stated
- CRM and app integrations
Integrate with 400+ apps to seamlessly connect all of your data to Klaviyo.
- Analytics and reporting
Built-in reporting and dashboards
The same 8 checks appear on every tool in AI marketing tools. Each tick quotes the vendor's own site.
Security and your data
| Question | Their answer | Where it says so |
|---|---|---|
| Trains AI on your data? | Not stated | |
| HIPAA (signs a BAA) | Not stated | |
| SOC 2 | SOC 2 Type II certified | "SOC 2 TYPE IICERTIFIED"home |
| GDPR | GDPR with EU + US data residency | "EU + US DATARESIDENCY"home |
| CCPA | Not stated | |
| PCI | Not stated | |
| ISO 27001 | Not stated | |
| Single sign-on | Not stated | |
| Trust center | Trust center available | "[Trust center](/trust)"home |
Security answers are the vendor's own claims, quoted. We don't audit them.
Every plan
| Plan | Monthly | Billed yearly | Included | Over the allowance | Where it says so |
|---|---|---|---|---|---|
| Free | $0 | – | 250 profiles500 email sends/month | – | "Up to 250 active profiles" |
Free plan: Free plan: up to 250 active profiles, 500 email sends/month, $5 of mobile messages/month, $5 of Composer usage/month, built-in reporting. Email support for first 60 days. Beyond limits, sending is paused until upgrade or next billing cycle.
Fine print
- Billing increment
- Not stated
- Billed beyond usage
- Free plan sending is paused when limits are exceeded until next billing cycle or upgrade "your account will no longer be able to send additional emails or messages until the next billing cycle or until you upgrade to a paid plan"
- Contract
- Not stated
- Refunds
- Not stated
- Auto renew
- Not stated
- Price change notice
- Not stated
"Not stated" means we read their pricing page and terms and they don't say.
About the company
- Address
- Headquartered in Boston, Massachusetts
- Online since
- Mar 29, 2012 Domain registration date
- Ships updates
- 0 in the last 12 months Last on Oct 1, 2025, from their changelog
- Customers
- "205,000+ brands across 100 countries" their claim
Klaviyo alternatives
HubSpot Marketing Hub$7 /moFree plan · checked Oct 29, 2026
Creatify AI$10 /moFree plan · checked Oct 29, 2026
VEED$10 /moFree plan · checked Oct 29, 2026
Omnisend$11.20 /moFree plan · checked Oct 29, 2026
AKOOL$12 /moFree plan · checked Oct 29, 2026
Zapier$13.33 /moFree plan · checked Oct 29, 2026
AdCreative.ai$20 /mochecked Oct 29, 2026
Ahrefs$20 /moFree plan · checked Oct 29, 2026Reviews elsewhere
We link to reviews instead of copying ratings: those sites don't allow reuse, and we don't test products ourselves.
Questions
Is Klaviyo free?
Yes. Free plan: up to 250 active profiles, 500 email sends/month, $5 of mobile messages/month, $5 of Composer usage/month, built-in reporting. Email support for first 60 days. Beyond limits, sending is paused until upgrade or next billing cycle.