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Semrush pricing

SEO and AI search visibility platform that bundles keyword research, rank tracking, site audits and AI answer tracking.

AI marketing toolsFree planSelf-serve + sales
Visit SemrushPrices checked Oct 29, 2026

How much does Semrush cost?

Paid plans start at $117/mo billed yearly or $140/mo billed monthly
Free plan
Yes
Free trial
7-day free trial, cancel anytime
Enterprise
Contact sales
Read from www.semrush.com/prices/ on Oct 29, 2026. Price changed? Tell usSee the line each price came from

In your favor

  • Free plan. Free plan at $0/mo with 1 demo project, 10 reports per day across vital tools, Help Center and basic onboarding, and AI Visibility features; no credit card required.

How you buy and get started

Self-serve + salesButtons on their site: Try for free, Start free trial, Request demo, Book a demo
Sign up
Self-serve signup and subscribe
"or [subscribe]"
Setup
Not stated
When sales steps in
Advanced and Enterprise plans require requesting a demo
"Custom Request demo"
Support
Enterprise SLA and 24/7 support
"Enterprise SLA & 24/7 support"
Support
Help Center and basic onboarding on free plan
"Help Center & Basic Onboarding"

What Semrush does

Semrush sells subscription toolkits for SEO, AI visibility tracking, content, local, social, advertising and PR, with an enterprise tier. The pages show self-serve monthly and annual plans plus a free tier and an AI-connected MCP offering.

Good for
Freelancers, small businesses, agencies and enterprises that want to grow visibility in Google and AI answers such as ChatGPT and Gemini.
Channels
Web app, MCP, API
Main product
Semrush One (SEO + AI Search)
Also includes
Keyword research, Position tracking, Site Audit, AI visibility tracking and reports, Competitor analysis, MCP access
Connects to
Google Analytics, Google Search Console, ChatGPT, Lovable, Adobe
Public API
Yes
MCP server
Yes
  • AI content generationAI tools to score and optimize in real-time and level up your content.
  • Brand voice trainingNot stated
  • Campaign automation workflowsAdvanced AI Automations and content workflows
  • Email and SMS marketingNot stated
  • AI ad creativeNot stated
  • SEO and AI search toolsThe unified SEO and AI search solution
  • CRM and app integrationsNot stated
  • Analytics and reportingGoogle Analytics and Google Search Console integrations

The same 8 checks appear on every tool in AI marketing tools. Each tick quotes the vendor's own site.

Security and your data

QuestionTheir answerWhere it says so
Trains AI on your data?Not stated
HIPAA (signs a BAA)Not stated
SOC 2Not stated
GDPRNot stated
CCPANot stated
PCINot stated
ISO 27001Not stated
Single sign-onEnterprise"SSO, team governance & audit logs"pricing
Trust centerNot stated

Security answers are the vendor's own claims, quoted. We don't audit them.

Every plan

PlanMonthlyBilled yearlyIncludedOver the allowanceWhere it says so
Free/mo $0 – 10 reports per day1 demo project – "$0/mo"
SEO/mo $140 $117per month 5 websites500 keywords tracked daily – "$139.95/mo" "$117.33/mo"
Starter/mo $199 $165per month 5 websites500 keywords, 50 AI prompts tracked daily – "$199/mo" "$165.17/mo"
Pro+/mo $299 $248per month 15 websites1,500 keywords, 100 AI prompts tracked daily – "$299/mo" "$248.17/mo"
Advanced Quote – 40 websites5,000+ keywords, unlimited AI prompts tracked daily – "Custom"
Enterprise Quote – Unlimited – "Custom pricing available"

Free plan: Free plan at $0/mo with 1 demo project, 10 reports per day across vital tools, Help Center and basic onboarding, and AI Visibility features; no credit card required.

Fine print

Billing increment
Not stated
Billed beyond usage
Not stated
Contract
Not stated
Refunds
Not stated
Auto renew
Not stated
Price change notice
Not stated

"Not stated" means we read their pricing page and terms and they don't say.

About the company

Legal name
SEMrush Inc.
Online since
Oct 3, 2008
Domain registration date
Funding
Acquired by Adobe
"Adobe acquires Semrush to unify brand visibility, SEO, and AI-driven customer experience"
Customers
"ZoomInfo CRO reports a 373% increase in share of voice"
their claim

Semrush alternatives

HubSpot Marketing Hub$7 /moFree plan · checked Oct 29, 2026Creatify AI$10 /moFree plan · checked Oct 29, 2026VEED$10 /moFree plan · checked Oct 29, 2026Omnisend$11.20 /moFree plan · checked Oct 29, 2026AKOOL$12 /moFree plan · checked Oct 29, 2026Zapier$13.33 /moFree plan · checked Oct 29, 2026AdCreative.ai$20 /mochecked Oct 29, 2026Ahrefs$20 /moFree plan · checked Oct 29, 2026

Reviews elsewhere

G2 ↗Trustpilot ↗Reddit ↗Product Hunt ↗

We link to reviews instead of copying ratings: those sites don't allow reuse, and we don't test products ourselves.

Questions

Is Semrush free?

Yes. Free plan at $0/mo with 1 demo project, 10 reports per day across vital tools, Help Center and basic onboarding, and AI Visibility features; no credit card required. Paid plans start at $140/month.

How much does Semrush cost?

Paid plans start at $117 per month billed yearly, or $140 billed monthly.