How much does Yotpo cost?
- Free plan
- Yes
- Enterprise
- Contact sales
In your favor
- Free plan. Limited free Reviews & UGC plan for up to 50 monthly orders
How you buy and get started
- Sign up
- Self-serve signup for the free and Starter plans "Get started"
- Setup
- Dedicated onboarding manager on Premium "Customer onboarding managerPre-deployment, you’ll work closely with one of our Onboarding Experts who will set you up for success"
- When sales steps in
- Premium, enterprise, Discover and custom bundles need contact "You only need to contact us for Premium, enterprise, Discover, and custom bundles"
- Support
- Email support on Starter and above "Email SupportOur knowledgable support team is available to answer questions and resolve any issues"
- Support
- 24/7 technical support on Pro and above "24/7 Technical SupportGet expert help anytime with around-the-clock support"
What Yotpo does
Yotpo sells Reviews & UGC, Loyalty & Referrals, and Discover (AI visibility), with reviews and loyalty priced by monthly order volume. Review features include automated email and SMS requests, moderation, AI summaries, syndication, and AI-suggested comment replies on the top tier.
- Good for
- Ecommerce brands, from small stores to enterprises, that want product reviews and loyalty programs. It is not built for local-business review reply management.
- Channels
- Email, SMS, Google Shopping Ads, Facebook, Instagram, TikTok, Retailers
- Main product
- Yotpo Reviews & UGC
- Also includes
- Automatic and reminder review requests by email and SMS, Review moderation with profanity check and auto publish, AI reviews summary and smart sorting, Review comments and pre-defined reply templates, Syndication to Google Shopping, social and retailers, Reviews dashboard and email analytics
- Connects to
- Klaviyo, Gorgias, Zendesk, Freshdesk, Shopify, Salesforce, Adobe Commerce
- Public API
- Yes
- MCP server
- Not stated
- AI-written review replies
AI-assisted CommentsAIReply to reviews faster with AI-suggested responses you can tweak and post in seconds
- Auto-post repliesNot stated
- Multi-site review aggregationNot stated
- SMS/email review requests
Reminder Review RequestsCollect more content with automatic review request SMS and Email reminders
- Sentiment and topic analysis
Powered by AI, Smart Filters identifies frequently mentioned topics in published reviews
- Multi-location management
Multi-Store ManagementCollect, manage, and share customer content across all your store domains from a single
- Custom brand voiceNot stated
- Alerts and reporting
Reporting TemplatesGet customized and detailed analytics on how your products are performing
The same 8 checks appear on every tool in AI review management tools. Each tick quotes the vendor's own site.
Security and your data
| Question | Their answer | Where it says so |
|---|---|---|
| Trains AI on your data? | yes | "to analyze, improve (including by training Yotpo’s first-party AI models)"terms |
| HIPAA (signs a BAA) | Not stated | |
| SOC 2 | SOC 2 compliant infrastructure | "SOC 2 compliant infrastructure"enterprise |
| GDPR | GDPR alignment | "GDPR and CCPA alignment"enterprise |
| CCPA | CCPA alignment | "GDPR and CCPA alignment"enterprise |
| PCI | Not stated | |
| ISO 27001 | Not stated | |
| Single sign-on | Not stated | |
| Trust center | Not stated |
Security answers are the vendor's own claims, quoted. We don't audit them.
Every plan
| Plan | Monthly | Billed yearly | Included | Over the allowance | Where it says so |
|---|---|---|---|---|---|
| Starter/ month | $89 | – | 500 orders per monthUp to 500 orders per month | – | "$89" |
| Pro/ month | $169 | – | 500 orders per monthUp to 500 orders per month | – | "$169" |
| Premium | Quote | – | – | – | "Reach out for a custom quote" |
| Enterprise | Quote | – | – | – | "Reach out for a custom quote" |
Free plan: Limited free Reviews & UGC plan for up to 50 monthly orders
Fine print
- Billing increment
- Not stated
- Billed beyond usage
- Not stated
- Contract
- Not stated
- Refunds
- Not stated
- Auto renew
- Not stated
- Price change notice
- Not stated
"Not stated" means we read their pricing page and terms and they don't say.
About the company
- Online since
- Aug 30, 2010 Domain registration date
- Founder
- Tomer Tagrin (co-founder)
- Customers
- "35K+ growing brands" their claim
Yotpo alternatives
GatherUp
Yext
Reviews.io
BrightLocal
Synup
Reviewflowz
Grade.us
MARA AIReviews elsewhere
We link to reviews instead of copying ratings: those sites don't allow reuse, and we don't test products ourselves.
Questions
Is Yotpo free?
Yes. Limited free Reviews & UGC plan for up to 50 monthly orders Paid plans start at $89/month.
How much does Yotpo cost?
Paid plans start at $89 per month.
Does Yotpo train AI on your data?
Yes, according to Yotpo: "to analyze, improve (including by training Yotpo’s first-party AI models)"