How much does Lavender cost?
Paid plans start at
$27/mo billed yearly
or $29/mo billed monthly
- Free plan
- Yes
- Free trial
- 7-day free trial including all integrations, no credit card required
- Enterprise
- Contact sales
Read from www.lavender.ai/coach on Oct 29, 2026. Price changed? Tell usSee the line each price came from
In your favor
- No long-term contract. Month-to-month plans available; cancel anytime, effective at end of billing cycle
- Unlimited usage on Starter. A flat price with no cap on usage.
- Free plan. Basic: free forever, analyze 5 emails/month and personalize 5 emails/month, Gmail + Outlook 365, AI Email Writer
- Notice before price changes. Prices may change at any time
How you buy and get started
Self-serve + salesButtons on their site: Install The Coach for Free, Start free trial, Schedule a demo, Schedule a Team Demo
- Sign up
- Install the Chrome extension / start free trial, no credit card "Month-to-month plans are available, and no credit card is required."
- Setup
- Up and running in a few minutes; IT review may be needed for email authentication "Lavender can be up and running in just a few minutes."
- When sales steps in
- Team Plan requires scheduling a demo "Schedule a demo"
- Support
- Chat support on Starter "Support via chat"
- Support
- Priority support and dedicated CSM on Individual Pro "Priority support"
What Lavender does
Lavender's Email Coach scores sales emails, suggests AI drafts and personalization inside Gmail, Outlook and sales tools, and gives managers a coaching dashboard. Ora is its AI sales agent that writes cold emails based on billions of analyzed emails.
- Good for
- SDRs, AEs and sales leaders who send cold email and want reply-rate coaching; also individuals such as students, jobseekers and bootstrapped founders (free).
- Channels
- Main product
- Lavender Email Coach
- Also includes
- Email scoring and AI fixes, AI Email Writer, Personalization Assistant, AI recommendations, Mobile optimization, Coaching Dashboard (Team plan)
- Connects to
- Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove, Gong
- Public API
- Not stated
- MCP server
- Not stated
- AI-written outbound emails
Ora, Lavender's new AI Sales Agent, writes emails like a top seller
- Autonomous AI SDR agentNot stated
- Built-in lead dataNot stated
- Call recording and analysisNot stated
- AI meeting summariesNot stated
- AI pipeline forecastingNot stated
- Salesforce/HubSpot integration
We integrate with Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove, Gong and more.
- Buyer intent signalsNot stated
The same 8 checks appear on every tool in AI sales tools. Each tick quotes the vendor's own site.
Security and your data
| Question | Their answer | Where it says so |
|---|---|---|
| Trains AI on your data? | Not stated | |
| HIPAA (signs a BAA) | Not stated | |
| SOC 2 | SOC 2 Type 2 certified | "We are SOC 2 Type 2 certified and GDPR compliant."privacy |
| GDPR | GDPR compliant | "We are SOC 2 Type 2 certified and GDPR compliant."privacy |
| CCPA | Compliant with CCPA and other data privacy acts, users can delete their data | "In compliance with GDPR, CCPA, and other data privacy acts, users can easily and automatically delete any data we have on them from our servers."privacy |
| PCI | Not stated | |
| ISO 27001 | Not stated | |
| Single sign-on | Not stated | |
| Trust center | Not stated |
Security answers are the vendor's own claims, quoted. We don't audit them.
Every plan
| Plan | Monthly | Billed yearly | Included | Over the allowance | Where it says so |
|---|---|---|---|---|---|
| Basic/mo | $0 | – | 5 emailsAnalyze 5 emails/month, personalize 5 emails/month | – | "Analyze 5 emails/month" |
| Starter/mo | $29 | $27per month | Unlimited | – | "writer ai recommendations mobile optimization integrations starter for individuals $29 /mo" "writer ai recommendations mobile optimization integrations starter for individuals billed " |
| Individual Pro/mo | $49 | $45per month | Unlimited | – | "ecommendations mobile optimization integrations starter for individuals $29 /mo start free" "ywhere multi-inbox support gmail + outlook 365 integrations individual pro includes integr" |
| Team Plan/seat/mo | $99 | $89per month | – | – | "ited everything integrations priority support dedicated csm team plan includes integration" "ited everything integrations priority support dedicated csm team plan includes integration" |
Free plan: Basic: free forever, analyze 5 emails/month and personalize 5 emails/month, Gmail + Outlook 365, AI Email Writer
Fine print
- Billing increment
- Not stated
- Billed beyond usage
- Not stated
- Contract
- Month-to-month plans available; cancel anytime, effective at end of billing cycle "You can cancel your subscription at any time."
- Refunds
- Discretionary, no pro-rated refunds "All refunds are issued at the discretion of the lavender team."
- Auto renew
- Recurring charges until cancellation; cancel at least 48 hours before renewal "Cancellation must be processed at least 48 hours before renewal of the next billing cycle to avoid the subsequent charge(s)."
- Price change notice
- Prices may change at any time "We may change prices at any time."
"Not stated" means we read their pricing page and terms and they don't say.
About the company
- Legal name
- Sorter, Inc., doing business as Lavender
- Online since
- Dec 15, 2017 Domain registration date
- Customers
- "Used by thousands of sellers" their claim
Lavender alternatives
Reply.io$49 /mochecked Oct 29, 2026
HubSpot Sales Hub (Breeze AI)$7 /moFree plan · checked Oct 29, 2026
Expandi$79 /mochecked Oct 29, 2026
lemlist$16 /mochecked Oct 29, 2026
Salesmate$23 /mochecked Oct 29, 2026
Momentum$69 /mochecked Oct 29, 2026
SalesRobot$39 /mochecked Oct 29, 2026
Zeliq$47.20 /moFree plan · checked Oct 29, 2026Reviews elsewhere
We link to reviews instead of copying ratings: those sites don't allow reuse, and we don't test products ourselves.
Questions
Is Lavender free?
Yes. Basic: free forever, analyze 5 emails/month and personalize 5 emails/month, Gmail + Outlook 365, AI Email Writer Paid plans start at $29/month.
How much does Lavender cost?
Paid plans start at $27 per month billed yearly, or $29 billed monthly.