How much does Loops cost?
Paid plans start at
$49/mo
- Free plan
- Yes
- Enterprise
- Contact sales
Read from loops.so/pricing on Oct 29, 2026. Price changed? Tell usSee the line each price came from
In your favor
- Unlimited contacts on Growth. A flat price with no cap on contacts.
- Free plan. Free plan with unlimited stored contacts and up to 4,000 marketing and transactional sends per rolling 30 days to your first 1,000 contacts, 10 emails per second, Loops branding in footer.
- Notice before price changes. Reasonable prior notice; change effective at end of current billing cycle
Watch out for
- No refunds on a long commitment. Payments non-refundable except as provided in the Terms; no refund for prepaid or unused portion on cancellation
How you buy and get started
Self-serve + salesButtons on their site: Start for free, Book a demo, Contact us
- Sign up
- Self-serve signup, free to start with no credit card required "Loops is free to start, with no credit card required"
- Setup
- Not stated
- When sales steps in
- Enterprise (1.5 million+ contacts) is contact-sales "Subscribed contacts**1.5 million+** contacts"
- Support
- Priority support on Enterprise "Priority support and migration help"
- Support
- Support via email and in-app support page "If you need something that is not covered there, go to your [Support page](https://app.loops.so/settings?page=support) or email `help@loops.so`."
What Loops does
Loops lets software companies build lifecycle workflows, one-off campaigns and transactional emails, with segments driven by contact properties and events from their product. It has a visual editor with themes, an API, SDKs, a CLI and agent connectors for ChatGPT and Claude.
- Good for
- SaaS and software companies that want marketing, product and transactional email in one tool, synced with product data.
- Channels
- Main product
- Loops email sending platform (campaigns, workflows, transactional email)
- Also includes
- Marketing campaigns, Lifecycle workflows with triggers, timers and branching, Transactional email via API, Email editor with themes and components, Audience segments and filters, Goals and conversion tracking
- Connects to
- Stripe, Clerk, Supabase, Polar, Auth0, Auth.js, Better Auth, Attio, HubSpot, Salesforce, Segment, PostHog
- Public API
- Yes
- MCP server
- Yes
- AI email copy generationNot stated
- AI subject line optimizationNot stated
- AI send-time optimizationNot stated
- Predictive segmentationNot stated
- AI automation builder
An AI agent sets up a software company’s email lifecycle in Loops through the Loops API
- AI email/template designNot stated
- Ecommerce integrationsNot stated
- SMS and multichannelNot stated
The same 8 checks appear on every tool in AI email marketing tools. Each tick quotes the vendor's own site.
Security and your data
| Question | Their answer | Where it says so |
|---|---|---|
| Trains AI on your data? | yes, anonymized or aggregated data used for machine learning | "We may use your data in an anonymized or aggregated manner for machine learning to support and improve certain product features and functionality within the Services."terms |
| HIPAA (signs a BAA) | no, services not designed for HIPAA | "The Services are not designed to comply with industry-specific regulation such as the Health Insurance Portability and Accountability Act (HIPAA)"terms |
| SOC 2 | SOC 2 via trust center | "[Trust center for SOC 2](https://trust.oneleet.com/loops)"security |
| GDPR | DPA and Standard Contractual Clauses offered | "we use Standard Contractual Clauses (SCCs) or other legal mechanisms to safeguard your data"privacy |
| CCPA | Not stated | |
| PCI | Card details handled by PCI-DSS payment processors, not stored by Loops | "We will not store or collect your payment card details."privacy |
| ISO 27001 | Not stated | |
| Single sign-on | Not stated | |
| Trust center | https://trust.oneleet.com/loops | "[Trust (SOC2)](https://trust.oneleet.com/loops)"about |
Security answers are the vendor's own claims, quoted. We don't audit them.
Every plan
| Plan | Monthly | Billed yearly | Included | Over the allowance | Where it says so |
|---|---|---|---|---|---|
| Free | $0 | – | 1000 contacts4,000 sends per 30 days; Loops branding | – | "Free $0" |
| Growth/ month | $49 | – | UnlimitedUp to 1,000 emails per second; priced by subscribed contacts | – | "Growth $49/ month" |
| Enterprise | Quote | – | 1.5e+06 contacts | – | "Enterprise Custom" |
Free plan: Free plan with unlimited stored contacts and up to 4,000 marketing and transactional sends per rolling 30 days to your first 1,000 contacts, 10 emails per second, Loops branding in footer.
Fine print
- Billing increment
- Not stated
- Billed beyond usage
- Not stated
- Contract
- Billing cycles are monthly or annual; no advance cancellation notice period unless a separate signed agreement says so "No advance notice period applies unless a separate signed agreement specifies one."
- Refunds
- Payments non-refundable except as provided in the Terms; no refund for prepaid or unused portion on cancellation "All payment obligations are non-cancelable and all amounts paid are non-refundable, except as specifically provided in these Terms."
- Auto renew
- yes, subscriptions renew automatically each billing cycle unless canceled "At the end of each Billing Cycle, your Subscription will automatically renew unless you or the Company cancel its renewal."
- Price change notice
- Reasonable prior notice; change effective at end of current billing cycle "The Company will provide you with a reasonable prior notice of any change in Subscription fees to give you an opportunity to terminate your Subscription before such change becomes "
"Not stated" means we read their pricing page and terms and they don't say.
About the company
- Legal name
- Astrodon Corporation
- Ships updates
- 1 in the last 12 months Last on May 7, 2026, from their changelog
- Founder
- Chris Frantz
- Founder
- Adam Kaczmarek
- Customers
- "Customers include Framer, Linear, Perplexity, Sanity, Granola, Modal, Clerk, Reuters, Ollama" their claim
- Backing
- "Y Combinator company backed by founders from Lattice, Dropbox, Codecademy, Frame" their words
Loops alternatives
Mailchimp$13 /moFree plan · checked Oct 29, 2026
MailerLite$12 /moFree plan · checked Oct 29, 2026
Mailsoftly$15 /moFree plan · checked Oct 29, 2026
Sender$6.30 /moFree plan · checked Oct 29, 2026
Moosend$7 /mochecked Oct 29, 2026
Campaigner$14 /mochecked Oct 29, 2026
GetResponse$15.58 /moFree plan · checked Oct 29, 2026
Stripo$16.67 /moFree plan · checked Oct 29, 2026Reviews elsewhere
We link to reviews instead of copying ratings: those sites don't allow reuse, and we don't test products ourselves.
Questions
Is Loops free?
Yes. Free plan with unlimited stored contacts and up to 4,000 marketing and transactional sends per rolling 30 days to your first 1,000 contacts, 10 emails per second, Loops branding in footer. Paid plans start at $49/month.
How much does Loops cost?
Paid plans start at $49 per month.
Does Loops train AI on your data?
Yes, anonymized or aggregated data used for machine learning, according to Loops: "We may use your data in an anonymized or aggregated manner for machine learning to support and improve certain product features and function"
Is Loops HIPAA compliant?
Loops says a HIPAA BAA is no, services not designed for HIPAA.