Home/AI email marketing tools/MailerLite

MailerLite pricing

MailerLite is an email marketing platform with automations, landing pages, signup forms, websites, digital product sales and an AI feature set called HeyLite intelligence.

AI email marketing toolsFree planSelf-serve + sales
Visit MailerLitePrices checked Oct 29, 2026

How much does MailerLite cost?

Paid plans start at $12/mo
Free plan
Yes
Free trial
14-day free trial of premium features, no credit card required
Enterprise
Contact sales
Read from www.mailerlite.com/pricing on Oct 29, 2026. Price changed? Tell usSee the line each price came from

In your favor

  • Unlimited subscribers on Power. A flat price with no cap on subscribers.
  • Free plan. Free: 250 subscribers, 2,500 monthly emails, 2 user seats, campaigns, automations, a website, a landing page and signup forms. Sending locks (campaigns and automations) when active subscribers exceed 250 until upgrading or removing subscribers.

Watch out for

  • Extra usage is billed. Paid accounts that exceed the subscriber limit are automatically moved up and charged for the next tier

How you buy and get started

Self-serve + salesButtons on their site: Sign up free, Start free trial, Let's talk, Watch demo
Sign up
Self-serve signup, no credit card required
"No credit card required."
Setup
Not stated
When sales steps in
Enterprise for 200K+ subscribers
"The **Enterprise plan** is a custom solution for businesses with over 200K subscribers that need dedicated support and services."
Support
24/7 live chat and email support on Power; email support on Comfort; knowledge base on Free
"Live chat & email support"
Support
Priority support on Enterprise
"Priority support"

What MailerLite does

MailerLite offers email campaigns, a visual automation builder, landing pages, forms, websites and e-commerce integrations, with an AI writing assistant, subject line generator, smart sending and an MCP server for Claude and ChatGPT. It has a free plan and paid Comfort and Power plans priced by subscriber count, plus a custom Enterprise plan.

Good for
Solopreneurs, small businesses, creators, e-commerce stores, agencies, authors and nonprofits sending newsletters and automations.
Channels
Email, Landing pages, Websites, Signup forms, Pop-ups
Main product
Email marketing and automation platform
Also includes
Email campaigns with drag & drop, simple and custom HTML editors, Visual automation builder, Landing pages and websites, Signup forms and pop-ups, Digital products, bookings and paid newsletters, HeyLite intelligence (AI writing assistant, AI landing page builder, AI-powered A/B testing, smart sending)
Connects to
ChatGPT, Claude, Shopify, WooCommerce, Stripe, Mailchimp, MailerSend, Facebook Custom Audiences
Public API
Yes
MCP server
Yes
  • AI email copy generationAI writing assistant
  • AI subject line optimizationSubject line generator
  • AI send-time optimizationSmart sending
  • Predictive segmentationNot stated
  • AI automation builderNot stated
  • AI email/template designDesign emails yourself with an ai-powered drag & drop editor.
  • Ecommerce integrationsIntegrate your e-store with email marketing to boost sales.
  • SMS and multichannelNot stated

The same 8 checks appear on every tool in AI email marketing tools. Each tick quotes the vendor's own site.

Security and your data

QuestionTheir answerWhere it says so
Trains AI on your data?no"We prioritize your privacy by utilizing enterprise-grade agreements that ensure your data is not used to train the providers models."privacy
HIPAA (signs a BAA)Not stated
SOC 2Not stated
GDPRcompliant"Yes. MailerLite has all the necessary GDPR controls and procedures for personal data processing security."pricing
CCPANot stated
PCINot stated
ISO 27001certified ISO/IEC 27001:2022"MailerLite is certified for ISO/IEC 27001:2022."terms
Single sign-onNot stated
Trust centerTrust Page"Trust Page"pricing

Security answers are the vendor's own claims, quoted. We don't audit them.

Every plan

PlanMonthlyBilled yearlyIncludedOver the allowanceWhere it says so
FreeUSD/month $0 – 250 subscribers2,500 monthly emails – "250 subscribers"
ComfortUSD/month $12 – 500 subscribers5,000 monthly emails – "The **Comfort plan** (starting $12/month)"
PowerUSD/month $25 – UnlimitedUnlimited monthly emails – "The **Power plan** (starting $25/month)"
Enterprise Quote – 200000 subscribersCustom sending volume – "200K+ subscribers"

Free plan: Free: 250 subscribers, 2,500 monthly emails, 2 user seats, campaigns, automations, a website, a landing page and signup forms. Sending locks (campaigns and automations) when active subscribers exceed 250 until upgrading or removing subscribers.

Fine print

Auto renew
Not stated
Billed beyond usage
Paid accounts that exceed the subscriber limit are automatically moved up and charged for the next tier
"**For paid accounts**, when the number of active subscribers exceeds the current subscriber limit, the subscriber limit will automatically increase and your credit card will be cha"
Billing increment
Not stated
Contract
Monthly or annual billing; annual saves 10%
"Save 10%"
Price change notice
Not stated
Refunds
Not stated

"Not stated" means we read their pricing page and terms and they don't say.

About the company

Legal name
MailerLite Limited (Ireland); MailerLite, Inc. (Delaware)
Address
88 Harcourt Street, Dublin 2, D02 DK18, Ireland
Online since
Apr 9, 2010
Domain registration date
Customers
"1M+ creators and businesses"
their claim

MailerLite alternatives

Mailchimp$13 /moFree plan · checked Oct 29, 2026Loops$49 /moFree plan · checked Oct 29, 2026Mailsoftly$15 /moFree plan · checked Oct 29, 2026Sender$6.30 /moFree plan · checked Oct 29, 2026Moosend$7 /mochecked Oct 29, 2026Campaigner$14 /mochecked Oct 29, 2026GetResponse$15.58 /moFree plan · checked Oct 29, 2026Stripo$16.67 /moFree plan · checked Oct 29, 2026

Reviews elsewhere

G2 ↗Trustpilot ↗Reddit ↗Product Hunt ↗

We link to reviews instead of copying ratings: those sites don't allow reuse, and we don't test products ourselves.

Questions

Is MailerLite free?

Yes. Free: 250 subscribers, 2,500 monthly emails, 2 user seats, campaigns, automations, a website, a landing page and signup forms. Sending locks (campaigns and automations) when active subscribers exceed 250 until upgrading or removing subscribers. Paid plans start at $12/month.

How much does MailerLite cost?

Paid plans start at $12 per month.

Does MailerLite train AI on your data?

No, according to MailerLite: "We prioritize your privacy by utilizing enterprise-grade agreements that ensure your data is not used to train the providers models."