How much does Mailchimp cost?
Paid plans start at
$13/mo
- Free plan
- Yes
- Free trial
- 14-day free trial of Standard or Essentials; billed at the then-current rate after the…
- Enterprise
- Contact sales
Read from mailchimp.com/pricing/ on Oct 29, 2026. Price changed? Tell usSee the line each price came from
In your favor
- Unlimited contacts on Premium. A flat price with no cap on contacts.
- Free plan. Free plan for under 250 contacts: limit of 250 contacts, max of 500 emails/mo or 250/day, 1 seat, 1 audience. Sending is paused if the contact or email send limit is exceeded.
- Notice before price changes. Terms and pricing subject to change without notice
Watch out for
- Extra usage is billed. Overages are billed automatically if contact or send limits are exceeded after the free trial
- No refunds on a long commitment. No refund for previously billed charges on downgrade
How you buy and get started
Self-serve + salesButtons on their site: Start Free Trial, Buy Now, Request a demo, Contact sales
- Sign up
- Self-serve signup with free trial or Buy Now "Start Free Trial"
- Setup
- Personalized onboarding included with Standard (1 session) and Premium (4 sessions) "An onboarding specialist is here to help you get started with confidence—it’s included with Standard and Premium plans."
- When sales steps in
- More than 200,000 contacts (high-volume plan); more than 250,000 contacts for custom Premium "If you have more than 200,000 contacts, we have a high-volume plan that can meet your needs."
- Support
- Premium: phone and priority support "Phone & Priority Support"
- Support
- Standard and Essentials: 24/7 email and chat support "24/7 Email & Chat Support"
- Support
- Free: email support for first 30 days "Email support for first 30 days"
What Mailchimp does
Mailchimp is a marketing platform for sending email campaigns and, as an add-on, SMS, with automation flows, segmentation, and 300+ integrations. Plans scale by contact count, and generative AI features are included at no additional cost on Standard and Premium.
- Good for
- Small and mid-sized businesses, ecommerce stores, nonprofits and other organizations that want email and SMS marketing with automation and AI features.
- Channels
- email, SMS, MMS, popup forms
- Main product
- Mailchimp email marketing platform
- Also includes
- Email campaigns, Marketing automation flows, Generative AI features (Standard and Premium), Predictive segmentation (Standard and Premium), Pre-built and custom-coded email templates, Popup forms
- Connects to
- Shopify, WooCommerce, Canva, Zapier, Square, Wix, Squarespace, Stripe, Salesforce, LinkedIn, Wordpress, Facebook
- Public API
- Yes
- MCP server
- Not stated
- AI email copy generation
Generative AI features
- AI subject line optimizationNot stated
- AI send-time optimizationNot stated
- Predictive segmentation
Predictive Segmentation
- AI automation builderNot stated
- AI email/template designNot stated
- Ecommerce integrations
[Shopify](/integrations/shopify-mailchimp/)
- SMS and multichannel
SMS and MMS add-on
The same 8 checks appear on every tool in AI email marketing tools. Each tick quotes the vendor's own site.
Security and your data
| Question | Their answer | Where it says so |
|---|---|---|
| Trains AI on your data? | Not stated | |
| HIPAA (signs a BAA) | Not stated | |
| SOC 2 | Not stated | |
| GDPR | Not stated | |
| CCPA | Not stated | |
| PCI | Not stated | |
| ISO 27001 | Not stated | |
| Single sign-on | Enterprise SSO included on Premium only | "Included | Not included | Not included | Not included"pricing |
| Trust center | Not stated |
Security answers are the vendor's own claims, quoted. We don't audit them.
Every plan
| Plan | Monthly | Billed yearly | Included | Over the allowance | Where it says so |
|---|---|---|---|---|---|
| Free/month | $0 | – | 250 contactsMax of 500 emails/mo or 250/day | – | "Limit of 250 contacts $ 0 /month† per month†" |
| Essentials/mo | $13 | – | –Monthly email sends 10X contacts; 3 seats; 3 audiences | – | "$ 13 00 /mo for 12 months" |
| Standard/mo | $20 | – | –Monthly email sends 12X contacts; 5 seats; 5 audiences | – | "$ 20 00 /mo for 12 months" |
| Premium/mo | $350 | – | UnlimitedMonthly email sends 15X contacts; up to 150,000 emails each | – | "$ 350 00 /mo for 12 months" |
Free plan: Free plan for under 250 contacts: limit of 250 contacts, max of 500 emails/mo or 250/day, 1 seat, 1 audience. Sending is paused if the contact or email send limit is exceeded.
Fine print
- Billing increment
- Not stated
- Billed beyond usage
- Overages are billed automatically if contact or send limits are exceeded after the free trial "After your Free Trial, if you hit your contact or sending limit, Mailchimp will automatically bill you for your overages."
- Contract
- Monthly plans; annual plans available for Premium and Standard at 10,000+ contacts via sales "For Premium and Standard 10,000+ contact plans, annual plans are available."
- Refunds
- No refund for previously billed charges on downgrade "You will not receive a refund for previously billed charges."
- Auto renew
- Charged monthly until you cancel "Your account will automatically be charged on a monthly basis until you cancel."
- Price change notice
- Terms and pricing subject to change without notice "Terms, conditions, pricing, special features, and service and support options subject to change without notice."
"Not stated" means we read their pricing page and terms and they don't say.
About the company
- Online since
- Jun 29, 2001 Domain registration date
- Ships updates
- 0 in the last 12 months Last on Mar 15, 2024, from their changelog
- Customers
- "Rated four and a half stars based on 33,000+ reviews; customers see up to 27x ROI on Standard" their claim
- Backing
- "Mailchimp with Intuit Intelligence" their words
Mailchimp alternatives
MailerLite$12 /moFree plan · checked Oct 29, 2026
Loops$49 /moFree plan · checked Oct 29, 2026
Mailsoftly$15 /moFree plan · checked Oct 29, 2026
Sender$6.30 /moFree plan · checked Oct 29, 2026
Moosend$7 /mochecked Oct 29, 2026
Campaigner$14 /mochecked Oct 29, 2026
GetResponse$15.58 /moFree plan · checked Oct 29, 2026
Stripo$16.67 /moFree plan · checked Oct 29, 2026Reviews elsewhere
We link to reviews instead of copying ratings: those sites don't allow reuse, and we don't test products ourselves.
Questions
Is Mailchimp free?
Yes. Free plan for under 250 contacts: limit of 250 contacts, max of 500 emails/mo or 250/day, 1 seat, 1 audience. Sending is paused if the contact or email send limit is exceeded. Paid plans start at $13/month.
How much does Mailchimp cost?
Paid plans start at $13 per month.