How much does Apollo.io cost?
PriceNot publishedApollo.io asks you to contact sales.
- Free plan
- Yes
- Free trial
- Free trial with credits and access to most features in the selected plan; length not…
- Enterprise
- Contact sales
Read from www.apollo.io/pricing on Oct 29, 2026. Price changed? Tell usSee the line each price came from
In your favor
- No long-term contract. Monthly: pay month-to-month, cancel anytime. Annual: 12-month commitment paid upfront.
- Free plan. Free Starter plan with no time limit; free plans can connect Gmail accounts only
- Notice before price changes. 30 days notice for changes to Terms (not prices specifically)
How you buy and get started
Self-serve + salesButtons on their site: Sign up for free, Get a demo, Request a demo, Get started for free
- Sign up
- Self-serve signup, no credit card required "No credit card required"
- Setup
- Not stated
- When sales steps in
- Custom plan via sales for custom volumes, SSO, advanced security "Custom — Teams needing custom volumes, SSO, advanced security, and dedicated support."
- Support
- Email support "Contact [support@apollo.io](mailto:support@apollo.io) if you run into any issues."
What Apollo.io does
Apollo offers a database of 240M contacts and 30M companies, with a workspace for prospecting, outreach and dialing, plus AI agents that research accounts, write outreach and book meetings. It also works inside tools such as CRMs, Claude, ChatGPT and Gmail.
- Good for
- Sales teams from small businesses to mid-market and enterprise that want contact data, outreach and AI agents in one place.
- Channels
- email, phone, Chrome extension, CRM, Gmail
- Main product
- Apollo GTM platform (Data, Intelligence, Execution layers)
- Also includes
- Apollo Data: 240M contacts and 30M companies, Workspace for prospecting, outreach and dialing, Apollo Anywhere (CRM, ChatGPT, Claude, Gmail, browser), Builder Studio for custom AI GTM systems, Waterfall enrichment, Email deliverability tools (domain warming, inbox rotation, reputation monitoring)
- Connects to
- Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid, LinkedIn, Gmail, Microsoft Office, ChatGPT, Claude
- Public API
- Yes
- MCP server
- Yes
- AI-written outbound emails
Agents will research, build lists, write outreach, follow up, and book meetings — prompting you at all the key
- Autonomous AI SDR agent
Automatic prospecting from goal to booked meeting
- Built-in lead data
240M+ contacts and 30M+ accounts with trusted B2B data
- Call recording and analysis
Professional — Full-time reps needing higher credit limits, AI features, call recording, and advanced CRM inte
- AI meeting summariesNot stated
- AI pipeline forecastingNot stated
- Salesforce/HubSpot integration
Yes. Apollo integrates with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid, LinkedIn, and all maj
- Buyer intent signals
Buying signals such as intent, job changes, website visits, and more
The same 8 checks appear on every tool in AI sales tools. Each tick quotes the vendor's own site.
Security and your data
| Question | Their answer | Where it says so |
|---|---|---|
| Trains AI on your data? | yes | "You grant Apollo an irrevocable, perpetual, worldwide, transferable, sublicensable, and royalty-free license to analyze Customer Data using artificial intelligence to improve the P"terms |
| HIPAA (signs a BAA) | Not stated | |
| SOC 2 | SOC 2 Type II | "Enterprise-grade security and certifications, including SOC 2 Type II and ISO 27001."home |
| GDPR | GDPR compliant | "4.7/5 based on 9,690 reviews | GDPR Compliant"pricing |
| CCPA | CCPA | "CCPA"home |
| PCI | PCI DSS | "PCI DSS"home |
| ISO 27001 | ISO/IEC 27001 | "Enterprise-grade security and certifications, including SOC 2 Type II and ISO 27001."home |
| Single sign-on | Custom plan | "Custom — Teams needing custom volumes, SSO, advanced security, and dedicated support."pricing |
| Trust center | https://trust.apollo.io | "[Visit our Trust Center"enterprise |
Security answers are the vendor's own claims, quoted. We don't audit them.
Every plan
| Plan | Monthly | Billed yearly | Included | Over the allowance | Where it says so |
|---|---|---|---|---|---|
| Free | – | – | – | – | "Free — Exploring Apollo or very light usage. Good for founders and early-stage teams." |
| Basic | – | – | – | – | "Basic — Individual sellers doing regular outbound. Includes email sequencing and core inte" |
| Professional | – | – | – | – | "Professional — Full-time reps needing higher credit limits, AI features, call recording, a" |
| Custom | Quote | – | – | – | "Custom — Teams needing custom volumes, SSO, advanced security, and dedicated support." |
Free plan: Free Starter plan with no time limit; free plans can connect Gmail accounts only
Fine print
- Billing increment
- Not stated
- Billed beyond usage
- Add-on credits are charged immediately and recur each billing cycle until removed "Add-on credits are **charged immediately** when added."
- Contract
- Monthly: pay month-to-month, cancel anytime. Annual: 12-month commitment paid upfront. "**Annual billing** — Pay for a full year upfront at a discounted rate. Lower monthly cost, but you're committing to 12 months."
- Refunds
- No refunds for unused time on downgrades "refunds aren't issued for unused time in your current cycle or the difference between your higher price plan and your current one."
- Auto renew
- Subscription automatically renews unless cancelled "**AUTOMATIC RENEWAL NOTICE: Your subscription will automatically renew for additional periods of time as specified in your ordering document, unless you provide notice of cancellat"
- Price change notice
- 30 days notice for changes to Terms (not prices specifically) "providing notice to you at least thirty (30) days before the changes take effect."
"Not stated" means we read their pricing page and terms and they don't say.
About the company
- Legal name
- ZenLeads Inc. d/b/a Apollo.io
- Online since
- Jan 9, 2018 Domain registration date
- Funding
- Series A 2018 "Series A funding"
- Funding
- Series B November 2021 "Series B funding"
- Funding
- Series C March 2022 "Series C funding"
- Funding
- Series D August 2023 "Series D funding"
- Customers
- "Over 600,000 companies use Apollo" their claim
- Backing
- "$150M in ARR as of May 2025" their words
Apollo.io alternatives
Lavender$27 /moFree plan · checked Oct 29, 2026
Reply.io$49 /mochecked Oct 29, 2026
HubSpot Sales Hub (Breeze AI)$7 /moFree plan · checked Oct 29, 2026
Expandi$79 /mochecked Oct 29, 2026
lemlist$16 /mochecked Oct 29, 2026
Salesmate$23 /mochecked Oct 29, 2026
Momentum$69 /mochecked Oct 29, 2026
SalesRobot$39 /mochecked Oct 29, 2026Reviews elsewhere
We link to reviews instead of copying ratings: those sites don't allow reuse, and we don't test products ourselves.
Questions
Is Apollo.io free?
Yes. Free Starter plan with no time limit; free plans can connect Gmail accounts only
Does Apollo.io train AI on your data?
Yes, according to Apollo.io: "You grant Apollo an irrevocable, perpetual, worldwide, transferable, sublicensable, and royalty-free license to analyze Customer Data using "