How much does Clay cost?
Paid plans start at
$167/mo
- Free plan
- Yes
- Free trial
- 14-day trial
- Enterprise
- Contact sales
Read from www.clay.com/pricing on Oct 29, 2026. Price changed? Tell usSee the line each price came from
In your favor
- Free plan. Free plan with 500 actions/mo and 100 data credits/mo, unlimited seats and tables, up to 200 rows per table
Watch out for
- Their pages disagree: Number of GTM teams trusting Clay. "Trusted by more than 500,000 leading GTM teams of all sizes." vs "Trusted by more than 300,000 leading GTM teams of all sizes"
How you buy and get started
Self-serve + salesButtons on their site: Start free trial, Get a demo, Start 14-day trial, or buy now
- Sign up
- Self-serve signup with free trial "Start for free today. No credit card required."
- Setup
- Not stated
- When sales steps in
- Enterprise plan via demo "Get a demo"
- Support
- Priority support queue on Growth; dedicated Slack channel on Enterprise "Priority queue"
What Clay does
Clay lets teams enrich leads and accounts from many data vendors, track job-change and web intent signals, and run AI agents (Claygent) inside workflows that sync to CRMs, ad platforms and email sequencers. Plans are usage-based (Actions and Data Credits), with a free tier, a 14-day trial, and custom Enterprise pricing.
- Good for
- GTM, sales ops and marketing teams, and GTM engineers who want to build custom enrichment, outbound, inbound routing and account research workflows.
- Channels
- Email, Ads (LinkedIn, Meta, Google)
- Main product
- Clay GTM data enrichment and workflow orchestration platform
- Also includes
- Data marketplace with 150+ providers, Multi-provider waterfall enrichment, Claygent AI research agent, Signals (job changes, company news, social listening, web intent), Audiences, Native email sequencer
- Connects to
- Snowflake, Fivetran, Postgres, Databricks, BigQuery, HTTP API, Webhooks, CRMs
- Public API
- Yes
- MCP server
- Yes
- AI-written outbound emails
Write 1:1 messaging for every prospect programmatically.
- Autonomous AI SDR agent
Inbound SDR agent
- Built-in lead data
Buy data from 200+ providers in one place
- Call recording and analysisNot stated
- AI meeting summariesNot stated
- AI pipeline forecastingNot stated
- Salesforce/HubSpot integration
Auto-sync & enrich CRM
- Buyer intent signals
Track web intent signals
The same 8 checks appear on every tool in AI sales tools. Each tick quotes the vendor's own site.
Security and your data
| Question | Their answer | Where it says so |
|---|---|---|
| Trains AI on your data? | Not stated | |
| HIPAA (signs a BAA) | Not stated | |
| SOC 2 | SOC 2 Type II | "We are SOC 2 Type II compliant. Request our SOC 2 in our Trust Center."pricing |
| GDPR | GDPR | "Go to market anywhere in the world — let us handle compliance with local laws."pricing |
| CCPA | CCPA | "Support your customer base with opt out and DNC support."pricing |
| PCI | Not stated | |
| ISO 27001 | ISO 27001 | "ISO 27001 +"pricing |
| Single sign-on | Enterprise | "Single Sign-On (SSO/SAML)"pricing |
| Trust center | Trust Center | "Request our SOC 2 in our Trust Center."pricing |
Security answers are the vendor's own claims, quoted. We don't audit them.
Every plan
| Plan | Monthly | Billed yearly | Included | Over the allowance | Where it says so |
|---|---|---|---|---|---|
| Free | $0 | – | 500 actions100 data credits/mo; up to 200 rows per table | – | "Includes 500 actions/mo" |
| Launch/mo | $167 | – | 15000 actions | – | "$167/mo" |
| Growth/mo | $446 | – | 40000 actions | – | "$446/mo" |
| Enterprise | Quote | – | – | – | "Custom" |
Their pages disagree: Number of GTM teams trusting Clay"Trusted by more than 500,000 leading GTM teams of all sizes." vs "Trusted by more than 300,000 leading GTM teams of all sizes"
Free plan: Free plan with 500 actions/mo and 100 data credits/mo, unlimited seats and tables, up to 200 rows per table
Fine print
- Billing increment
- Not stated
- Billed beyond usage
- Can top up credits at a 30% premium on Launch and Growth "Buy more at a 30% premium"
- Contract
- Enterprise requires annual commitment "custom pricing with annual commitment"
- Refunds
- Not stated
- Auto renew
- Not stated
- Price change notice
- Not stated
"Not stated" means we read their pricing page and terms and they don't say.
About the company
- Legal name
- Clay Labs Inc.
- Online since
- Nov 13, 1992 Domain registration date
- Ships updates
- 11 in the last 12 months Last on Oct 12, 2026, from their changelog
- Funding
- Employees allowed to sell shares at a $5b valuation "Clay allows employees to sell shares at a $5b valuation."
- Customers
- "Trusted by more than 500,000 GTM teams" their claim
Clay alternatives
Lavender$27 /moFree plan · checked Oct 29, 2026
Reply.io$49 /mochecked Oct 29, 2026
HubSpot Sales Hub (Breeze AI)$7 /moFree plan · checked Oct 29, 2026
Expandi$79 /mochecked Oct 29, 2026
lemlist$16 /mochecked Oct 29, 2026
Salesmate$23 /mochecked Oct 29, 2026
Momentum$69 /mochecked Oct 29, 2026
SalesRobot$39 /mochecked Oct 29, 2026Reviews elsewhere
We link to reviews instead of copying ratings: those sites don't allow reuse, and we don't test products ourselves.
Questions
Is Clay free?
Yes. Free plan with 500 actions/mo and 100 data credits/mo, unlimited seats and tables, up to 200 rows per table Paid plans start at $167/month.
How much does Clay cost?
Paid plans start at $167 per month.