Ranked by contacts included a month (2)
These state their free allowance in the same unit, so they can be ordered. Most first.
| Tool | contacts included | Stated limits | What makes you upgrade | First paid price | Kind |
|---|---|---|---|---|---|
 MailsoftlyRead Oct 29, 2026 |
500 | Free forever up to 500 contacts and 2,000 emails a month, sending from your Google or Microsoft account, 1 team member, 1 active automation, 1 form or landing page; upgrade when you outgrow it"The Free plan is free forever up to 500 contacts and 2,000 monthly sends. No card, no trial clock. Upgrade only when you outgrow it."Source | Upgrade when you outgrow it | $19/moStarter | Free plan |
 MailchimpRead Oct 29, 2026 |
250 | Free plan for under 250 contacts: limit of 250 contacts, max of 500 emails/mo or 250/day, 1 seat, 1 audience. Sending is paused if the contact or email send limit is exceeded."Sending will be paused if contact or email send limit is exceeded."Source | Sending is paused if the contact or email send limit is exceeded | $13/moEssentials | Free plan |
Ranked by subscribers included a month (2)
These state their free allowance in the same unit, so they can be ordered. Most first.
| Tool | subscribers included | Stated limits | What makes you upgrade | First paid price | Kind |
|---|---|---|---|---|---|
 SenderRead Oct 29, 2026 |
2,500 | Free Forever plan: 1 seat, up to 2,500 subscribers, up to 15,000 emails/month, Sender branding, with newsletters, automation, landing pages, forms and popups, and transactional emails. It never expires."The Free Forever plan includes up to 2,500 subscribers and 15,000 emails per month, never expires, and includes the features you need for growth."Source | Free cap: Up to 15 000 emails/month | $9/moStandard | Free plan |
 MailerLiteRead Oct 29, 2026 |
250 | Free: 250 subscribers, 2,500 monthly emails, 2 user seats, campaigns, automations, a website, a landing page and signup forms. Sending locks (campaigns and automations) when active subscribers exceed 250 until upgrading or removing..."For free accounts, when the number of active subscribers exceeds the 250 active subscriber limit, sendings will be locked (campaigns + automation)."Source | More than 250 subscribers: Comfort includes 500 | $12/moComfort | Free plan |
Other free plans (5)
Their limits are stated in different terms, so they aren't ranked against each other. Ordered by first paid price.
| Tool | Stated limits | What makes you upgrade | First paid price | Kind |
|---|---|---|---|---|
 GetResponseRead Oct 29, 2026 |
Free account after the 14-day trial: log in and use the free version with limits; premium features are lost unless you upgrade."You will lose access to premium features if you don’t upgrade. You’ll still be able to log in to your account and use the free version of GetResponse."Source | Premium features are lost unless you upgrade | $19/moStarter | Free plan |
 StripoRead Oct 29, 2026 |
Free plan with 2 members, 4 exports monthly, 5 test emails a day, 10 stored emails; no time limit while the account stays active"The Free plan has no fixed term of validity; you may use it without time limits, provided that your Account remains active."Source | Free cap: 4 exports monthly, 5 test emails a day, 10 stored emails | $20/moBasic | Free plan |
 LoopsRead Oct 29, 2026 |
Free plan with unlimited stored contacts and up to 4,000 marketing and transactional sends per rolling 30 days to your first 1,000 contacts, 10 emails per second, Loops branding in footer."The free plan includes unlimited contacts and up to 4,000 total emails to your first 1,000 contacts in any rolling 30-day window, counting..."Source | Growth has no cap on contacts | $49/moGrowth | Free plan |
 BrevoRead Oct 29, 2026 |
Free forever plan, no credit card needed; can send up to 300 emails per day once account is approved for sending"Once we approve your account for sending, you can start sending up to 300 emails per day."Source | Free cap: 300 emails per day | No price found | Free plan |
 Hostinger ReachRead Oct 29, 2026 |
Starter is free for 1 year with 100 recipients, 200 emails/mo and 20 one-time AI credits; renews at $1.49/mo"Free for 1 year. Renews at $1.49/mo."Source | Free cap: 100 recipients; 20 one-time AI credits | No price found | Free plan |
Free trial only (5)
- ActiveCampaign: 14-day free trial, no credit card needed
- Campaigner: 30-day full-feature free trial
- Constant Contact: Free trial offered; length not stated
- Moosend: 30-day free trial, no credit card required; includes unlimited email sends for up to 1,000 contacts
- Salesflare: 30-day free trial, no credit card required
Questions
Which AI email marketing tools are free?
9 have a free plan you can keep, including Brevo, GetResponse, Hostinger Reach, Loops, Mailchimp, MailerLite.
What do you pay after a free plan?
The lowest first paid price among tools with a free plan is $9/mo (Sender). Read from each vendor's own page.
How this page is made
Every limit is the vendor's own, read from its pages and quoted. A tool counts as a free plan when the text describes something you can keep using; a fixed number of days or a single batch of credits is listed separately. We don't test the plans. How prices are read.